Netflix’s ad-supported subscription plan has surged in popularity, reaching 70 million monthly active users worldwide, nearly doubling from six months ago. Launched at $6.99 per month in the U.S., this tier now represents more than half of new sign-ups in regions where it’s available, according to Reuters. This growth comes as customers increasingly seek cost-effective streaming options, especially as Netflix’s ad-free plans start at $15.49 monthly.
Some analysts suggest that Netflix could consider raising prices for its ad-free tiers to subtly encourage subscribers toward ad-supported plans, which yield higher revenue per user. However, Netflix does not expect its ad-supported option to be a primary growth driver until 2026.
In addition to subscriber growth, Netflix has signed a unique partnership with FanDuel for its Christmas Day NFL games. This collaboration will feature custom segments with NFL game-day hosts discussing FanDuel’s wagering odds and game predictions. All in-game advertising slots for the Christmas NFL games are sold out, with Verizon among key advertisers, marking a milestone for Netflix as it ventures into sports and ad-supported live content.
The streaming giant is also advancing its ad technology, with Canada now operating exclusively on Netflix’s ad tech. A global rollout of this system is planned for 2025, signaling Netflix’s commitment to refining ad-supported streaming.
Credit: This article is based on information from Reuters and official Netflix announcements.
Key Highlights:
- Netflix’s ad-supported tier has grown to 70 million monthly active users globally.
- The plan represents over half of new Netflix sign-ups in available markets.
- The company has partnered with FanDuel for exclusive pre-game segments in its Christmas NFL broadcasts.
- Canada is the first region using Netflix’s proprietary ad tech, with a global rollout slated for 2025.