Netflix India has officially elevated Rekha Rane to the position of Director, Films and Series Marketing, marking a major milestone in her seven-year tenure with the streaming giant. In her new role, Rane will spearhead marketing strategies for Netflix’s rapidly growing portfolio of original and licensed content in India, a market that has become central to the company’s global growth strategy.
As Director, Rane will oversee the positioning and promotion of an ambitious slate of content. This appointment comes at a time when Netflix is significantly expanding its Indian footprint, having recently unveiled a diverse 2026 content slate featuring over 25 scripted series and films. Her role is critical in navigating a competitive OTT landscape where personalized audience engagement is key.
Rane’s promotion follows her successful stint as Head – Brand & Slate Marketing, where she managed brand narratives across global titles and spearheaded the platform’s expansion into Netflix Games.
Throughout her journey at Netflix, Rekha Rane has been the driving force behind the marketing of several cultural phenomena. She previously served as Manager for Original Films and Series Marketing, leading the go-to-market strategies for high-profile IPs including:
- The Railway Men: A gripping tribute to the heroes of Bhopal.
- Guns & Gulaabs: The 90s-inspired crime comedy by Raj & DK.
- The Great Indian Kapil Show: Bringing India’s biggest comedy franchise to streaming.
- Kaala Paani: India’s first survival drama set in the Andaman Islands.
Before joining Netflix in 2018, Rane built a formidable career at Amazon, where she was instrumental in the launch strategy for Prime Video India. Her professional background is a mix of retail, brand, and consumer marketing, with previous roles at:
- Reliance Brands: Handling retail marketing for luxury labels like Diesel and Superdry.
- Leo Burnett Group: Developing creative strategies for top-tier clients.
- Orange (UK): Gaining international market experience in Aberdeen, Scotland.
With this strategic leadership move, Netflix India reinforces its commitment to high-decibel marketing and localized storytelling, ensuring its upcoming 2026 projects—like the corporate drama Family Business and the war epic Operation Safed Sagar—reach every corner of the country.
Key Highlights:
- New Role: Elevated to Director, Films and Series Marketing at Netflix India.
- Experience: Over seven years at Netflix and more than 15 years in the marketing industry, including stints at Amazon and Reliance Brands.
- Key Achievement: Led marketing for major hits like The Railway Men, Guns & Gulaabs, and The Great Indian Kapil Show.
- Strategic Goal: To lead marketing for Netflix India’s massive 2026 slate, focusing on both original and licensed content.