In response to the devastating floods in Kerala, NDTV successfully raised ₹25 lakh through a dedicated donation campaign, helping mobilize essential aid for the state’s recovery efforts. The funds, contributed by generous viewers, were handed over to the Kerala Chief Minister’s Disaster Relief Fund by NDTV’s Senior Managing Editor, Nikunj Garg, during a meeting with Chief Minister Pinarayi Vijayan in Trivandrum.
The initiative, part of NDTV’s larger commitment to social responsibility, aimed to provide immediate relief to flood victims and support the long-term rebuilding of affected areas. Garg emphasized the power of collective action, highlighting NDTV’s role in channeling public contributions to those in dire need.
This collaborative effort between NDTV and its viewers highlights the impact of media in driving social change and providing tangible support during crises.
Key Highlights:
- NDTV raised ₹25 lakh for Kerala’s flood relief through a donation drive in response to the catastrophic floods.
- The funds were handed over to Kerala’s Chief Minister for immediate relief and long-term recovery efforts.
- NDTV’s initiative demonstrates the media’s ability to mobilize humanitarian aid and foster collective social responsibility.