MY FM, the popular radio channel of the Dainik Bhaskar Group, recently celebrated the fifth edition of its heartwarming Diwali campaign, ‘Aapke Ghar Ka Diya Jayega Ayodhya’. Inspired by the enthusiastic response from last year, this year’s initiative expanded to an impressive seven states and 30 cities.
The campaign encouraged listeners to contribute diyas (oil lamps), which were collected by MY FM RJs and then transported to Ayodhya for Diwali. Over 20 days, the station gathered more than 540,000 diyas to illuminate the city, amplifying the festive spirit and fostering a sense of community.
This large-scale celebration received support from Uttar Pradesh Tourism, Ayodhya Nagar Nigam, and Fortune Foods, adding vibrant cultural elements to the festival. Rahul Namjoshi, CEO of MY FM, expressed his appreciation for the response, saying, “The overwhelming support for ‘Aapke Ghar Ka Diya Jayega Ayodhya’ underscores our dedication to providing memorable experiences for our listeners. We’re honored to bring this unique Diwali celebration to life and make it truly special.”
Key Highlights:
- MY FM’s Diwali campaign ‘Aapke Ghar Ka Diya Jayega Ayodhya’ expanded to seven states and 30 cities.
- 540,000 diyas were collected and lit in Ayodhya, symbolizing community unity.
- The initiative was supported by Uttar Pradesh Tourism, Ayodhya Nagar Nigam, and Fortune Foods.