Mohit Yadav, the results-driven co-founder of the globally recognized direct-to-consumer (D2C) skincare brand Minimalist, has been officially announced as the newest investor, or “Shark,” for the highly anticipated Shark Tank India Season 5. His addition promises to bring a refreshing focus on science-backed strategy and radical transparency to the panel.
Yadav, a Gold Medallist Chartered Accountant (CA) who secured an All-India Rank (AIR) of 26 from the Institute of Chartered Accountants of India, is an accomplished entrepreneur with over 15 years of experience spanning finance, technology, and consumer brands. He co-founded Minimalist, a brand that has significantly disrupted the Indian skincare market by prioritizing ingredient transparency and clinical efficacy over marketing fluff.
The entrepreneur’s journey from building a bootstrapped startup to leading a global D2C powerhouse serves as a powerful inspiration for founders. Minimalist is celebrated for its commitment to demystifying the beauty industry, a core philosophy that Yadav intends to carry into the tank.
Sharing his excitement about his new role, Mohit Yadav stated, “From formulating with potent ingredients to backing potent ideas, my philosophy is simple: substance over static. I’m excited to be a part of Shark Tank India 5 and partner with entrepreneurs who build with purpose and lead with radical transparency.”
Mohit Yadav will join the seasoned line-up of investors, including Anupam Mittal, Aman Gupta, Namita Thapar, Vineeta Singh, and Peyush Bansal. The reality show, which first premiered in 2021, continues to be a major platform showcasing innovation, creativity, and the risk-taking spirit of India’s startup ecosystem. This season aims to feature a diverse mix of expertise to guide the next generation of Indian entrepreneurs.
Key Highlights:
- New Shark Announcement: Minimalist Co-founder Mohit Yadav is joining the investor panel for Shark Tank India Season 5.
- Expertise & Background: Yadav is a Gold Medallist Chartered Accountant with an All-India Rank (AIR) of 26 and over 15 years of experience in finance, tech, and D2C consumer brands.
- Investment Philosophy: His approach, mirroring the success of Minimalist, focuses on “substance over static,” backing entrepreneurs who prioritize purpose and radical transparency.
- Show Context: He joins returning Sharks for the fifth season of the popular business reality show, bringing a strong D2C and science-backed perspective to the judging table.