Melbat Live, the popular international sports news portal, has confirmed the extension of its title sponsorship deal with Chennaiyin Football Club (CFC) for the 2024-25 season. This partnership renewal underscores the strong bond between the two entities, with Melbat Live continuing its prominent branding across the club’s playing and training kits.
As per the terms of the new agreement, the Melbat Live logo will appear on the front of Chennaiyin FC’s kits, both for playing and training sessions. Additionally, the Melbat Live logo will be displayed prominently around the stadium, on match tickets, and across the club’s social media channels.
A spokesperson from Melbat Live expressed enthusiasm about the continued partnership, stating, “We are happy to continue our partnership with Chennaiyin FC. This club is one of the best-known in the country and has many loyal fans in South India. The contract extension underlines our commitment to sports development in the region and will enhance our brand’s recognition. We will continue to delight CFC fans with the most relevant information and breaking news about their favorite team.”
Founded on August 28, 2014, Chennaiyin FC has become a prominent name in Indian football, winning the Indian Super League (ISL) twice. The club emphasizes youth development and plays its home matches at the Jawaharlal Nehru Stadium (Marina Arena) in Chennai.
The club’s spokesperson also shared their excitement over the extended partnership: “For our club, the decision to extend the contract with Melbat Live was simple and meaningful. Our partnership helps strengthen the bond with the fans and provides the financial resources to reach new heights. We are confident that our combined efforts will help us achieve success in the new season.”
Through this sponsorship, Melbat Live and Chennaiyin FC are also planning fan interactions and matchday activations, including ticket giveaways and promotions with branded equipment, to further engage with fans and enhance the game-day experience.
Melbat Live, which specializes in delivering the latest updates on football, cricket, kabaddi, and other popular sports in India, has cemented itself as a major player in sports media.
Key Highlights:-
- Melbat Live has extended its title sponsorship with Chennaiyin FC for the 2024-25 season.
- The news portal’s logo will be featured on the team’s kits, match tickets, and social media channels.
- The partnership will include fan activations, interactions with players, and promotional giveaways.