Legrand India, a leading name in electrical and digital infrastructure, has kicked off an exciting festive campaign across India, unveiling two innovative products – the Desktop Power Center and the Dizly Distribution Board. The initiative, leveraging the festive season, is designed to boost engagement and expand its market reach through creative, on-ground activities.
According to press release, to drive awareness of its Lyncus range and newly launched products, Legrand has launched a campaign called “Legrand Ke Superstars.” This initiative is being rolled out in 50 cities, starting with Delhi, and aims to engage retailers during the festive season from Navratri to Diwali. The goal is to strengthen relationships with retail partners and introduce them to Legrand’s cutting-edge solutions in electrical infrastructure.
Earlier in July, Legrand played a key role in enhancing the experience for thousands of Rath Yatra pilgrims in Puri by installing 10 Allzy-powered charging stations at strategic locations, including the Puri railway station. These stations offered convenient charging solutions, enabling travelers to stay connected and capture the special moments of the festival. The initiative showcased the flexibility and innovation of the Allzy switch.
During Mumbai’s iconic Ganesh Chaturthi celebrations, Legrand created a standout interactive installation at the Lalbaug Ganesh Pandal, featuring its Lyncus range and the Kamaal Ka Switch. The unique light and shadow art display captivated visitors at Lalbaug Cha Raja pandal. This installation, set up near the electrical market at Lohar Chawl, drew attention to Legrand’s innovative offerings and enhanced brand visibility among the devotees.
In Kerala, Legrand celebrated Onam by engaging with more than 300 people across 90 retail stores in cities like Trivandrum, Kochi, and Calicut. With vibrant celebrations featuring Mahabali and Chenda Melam, Legrand connected with local retailers and electricians, showcasing the Dizly Distribution Board, Desktop Power Center, and Lyncus range while sharing festive gifts and delicacies.
These festive engagements not only boosted Legrand’s brand visibility but also deepened its connection with the Indian market. Mr. Sameer Saxena, Director of Marketing at Group Legrand India, emphasized the importance of these celebrations. “By connecting with our retail partners and customers through these festive activities, we’ve been able to showcase our innovative solutions and reinforce our brand’s presence in India. We look forward to continuing this growth and being part of these important cultural events.”
Key Highlights:
- Legrand India amplifies the launch of the Desktop Power Center and Dizly Distribution Board through festive engagements.
- The “Legrand Ke Superstars” campaign targets retailers in 50 cities, starting from Delhi, to promote Legrand’s latest innovations.
- Key festive activities included charging stations at Rath Yatra, art installations at Ganesh Chaturthi, and Onam celebrations with retailers in Kerala.
- These initiatives emphasize Legrand’s commitment to strengthening relationships and enhancing brand visibility in the Indian market.