The world-renowned celebrity and lifestyle magazine, HELLO!, is officially set to grace the Indian publishing scene. The India Today Group, in collaboration with Spain’s HOLA S.L., has announced the launch of HELLO! India, promising to redefine luxury and celebrity content for the discerning Indian audience. Get ready for a closer peek into the lives of the rich and famous, both at home and globally!
HELLO! Magazine, a name synonymous with exclusive celebrity access and high-gloss visuals, is finally launching its Indian edition. Originating in Spain in 1944 under the name ¡HOLA!, the magazine made its English debut in the UK in 1988 and has since become a leading voice in international entertainment journalism. With a presence in 19 countries and a global reach of over 40 million users, HELLO! is known for its positive and celebratory approach to covering the lives of celebrities, royalty, and other prominent figures.
The India Today Group, a media conglomerate with a strong legacy in journalism and a successful track record with international lifestyle publications like Harper’s Bazaar and Cosmopolitan, is the perfect partner for HELLO!’s Indian foray. With its established network and deep understanding of the Indian market, the India Today Group aims to set a new benchmark for celebrity and lifestyle content with HELLO! India.
The editorial direction of HELLO! India will be helmed by Ruchika Mehta, a name very familiar with the magazine. Mehta previously served as the launch Editor of HELLO! in India for over 17 years, establishing its reputation for luxury editorial. Her extensive experience in the lifestyle media space makes her the ideal candidate to lead the magazine’s content strategy, blending international glamour with the vibrancy of the Indian celebrity scene.
On the business front, Sakshi Kohli, COO of Lifestyle & Luxury Business at India Today Group, will oversee operations. Kohli brings over 17 years of experience within the group, successfully driving business for titles like Harper’s Bazaar, Cosmopolitan, and Brides Today. Her expertise in communication, brand building, and events within the media and entertainment industry will be crucial in establishing HELLO! India as a leading brand.
HELLO! India is poised to offer readers a visually stunning and engaging look into the lives of celebrities, their homes, fashion choices, beauty secrets, travel escapades, and culinary experiences. The magazine will provide exclusive access to both international and Indian personalities, capturing the essence of their lifestyles with a positive and celebratory tone. Alongside its print edition, HELLO! India will also maintain a robust digital presence through its website and social media channels, ensuring it reaches a wide and engaged audience. The magazine also plans to host marquee events, further amplifying its brand presence and engagement with its readers.
The launch of HELLO! India marks a significant milestone for the luxury lifestyle segment in the country. By combining the global appeal and editorial standards of HELLO! with the India Today Group’s strong local presence and understanding of the Indian audience, this new edition is set to redefine celebrity and lifestyle content, offering readers unparalleled access and captivating storytelling.
Summary:
- The India Today Group, in partnership with HOLA S.L., is launching the Indian edition of the iconic HELLO! Magazine.
- Ruchika Mehta, who previously led HELLO! India for 17 years, will return as the Editor.
- Sakshi Kohli, COO of Lifestyle & Luxury Business at India Today Group, will head the business operations.
- HELLO! India will be available in print and will have a strong digital presence, focusing on celebrity lifestyle, fashion, beauty, and travel, with a blend of international and Indian content.