IN10 Media Network has officially rebranded as ‘The EPIC Company’, marking a significant shift in its decade-long journey to become a future-ready, content-creation powerhouse. The new identity reflects the organization’s evolution from a platform-led network to a tech-enabled, platform-agnostic storytelling universe that will produce films, series, documentaries, and digital content across screens and geographies.
The rebranding, unveiled at a special event, underscores the company’s strategic transition towards a creation-led model. What began as the EPIC Channel with a focus on culturally rooted Indian stories has now expanded into a diverse ecosystem of 14 brands.
Aditya Pittie, Managing Director of The EPIC Company, emphasized that the change represents a deeper mindset shift. “We have always believed that great stories can come from anywhere and belong everywhere. This transformation is not just a visual refresh; it is a mindset shift: from being platform-led to creation-led, and from being a platform network to becoming a storytelling universe,” he stated.
- Unified Philosophy: The rebranding introduced a unified content philosophy, positioning the organization as a “24/7 story factory with zero downtime.” This framework is driven by personalization, audience insights, and a tightly integrated creative and technology infrastructure.
- New Logo: The company unveiled a redesigned logo featuring a three-dimensional frame around the word “EPIC,” symbolizing a creative window into the vast array of stories it aims to bring to life.
- Industry Presence: The announcement was attended by influential industry leaders, including Anand Mahindra (Chairman of the Mahindra Group), Shashi Sinha (Executive Chairman, IPG Mediabrands India), and Prasanth Kumar (CEO – South Asia, WPP Media), affirming the significance of this move.
As part of its future-facing strategy, The EPIC Company unveiled The EPIC AI Lab, a dedicated co-creation space aimed at integrating human creativity with intelligent tools.
- The EPIC Co-Director: A key innovation from the lab is The EPIC Co-Director, an AI-enabled creative companion designed to support the entire content lifecycle, from ideation and story-building to post-production.
By invoking the timeless philosophy of Plato—“Those who tell stories rule the world”—the company reaffirmed its commitment to shaping the future of storytelling in the global media landscape.
Key Highlights:
- IN10 Media Network has officially rebranded as ‘The EPIC Company’ to signal its transformation into a future-ready, tech-enabled, platform-agnostic storytelling powerhouse.
- The strategic shift moves the organization, which has grown from the EPIC Channel into an ecosystem of 14 brands, from a platform-led model to a creation-led content universe.
- The company launched a new content philosophy and The EPIC AI Lab, introducing The EPIC Co-Director, an AI-enabled creative tool designed to support the entire content lifecycle from ideation to post-production.
- Managing Director Aditya Pittie emphasized that the new identity represents a mindset shift, aiming to become a “24/7 story factory” driven by audience insights and technology.