ET NOW Swadesh, India’s premier Hindi business news channel, is marking its 4th anniversary on October 3, 2025, with a day of special, high-impact programming under the theme ‘Swadesh Ke Chaar Saal, Bharosa Beshumaar’ (Four Years of Swadesh, Immense Trust).
The channel’s four-year journey has coincided with a seismic shift in India’s investment landscape, with the platform establishing itself as the fastest-growing Hindi business news channel committed to financial empowerment and connecting viewer prosperity with India’s economic growth story.
In his congratulatory address, Vineet Jain, Managing Director, The Times Group, highlighted the channel’s critical role during a historic period of financial transformation in India.
Jain emphasized that ET NOW Swadesh has been a “trusted guide,” providing accurate, reliable, and timely advice on wealth creation through the stock market, aligning its mission with the prosperity of every Indian household. He underscored the commitment to spreading the culture of savings and investments for deeper financial inclusion.
The channel’s anniversary programming is structured around its core principle: ‘Sachchai, Atoot Vishwas aur Sateek Disha Nirdesh’ (Truth, Unwavering Faith, and Precise Guidance). The special segments feature an extensive line-up of India’s top financial minds:
- ‘Swadesh Ke Chaar Saal, Aap Banenge Malamaal’: Featuring insights from market leaders including Nilesh Shah (MD, Kotak MF), Samir Arora (Founder, Helios Capital, Singapore), and Devina Mehra (Chairperson, First Global).
- ‘Swadesh Ke Chaar Saal, Bharosemand Diggajon Ke Saath’: Includes C-suite and investment strategists like Radhika Gupta (MD & CEO, Edelweiss Mutual Fund) and Manish Sonthalia (CIO, Emkay Investment Managers Ltd).
- Market Leadership Discussions: Special segments such as ‘Swadesh Ke Chaar Saal, Charcha NSE Ke Saath’ with Ashish Kumar Chauhan (MD & CEO, NSE) and ‘Swadesh Ke Chaar Saal, Charcha BSE Ke Saath’ with Sundararaman Ramamurthy (MD & CEO, BSE).
The day will also feature a focus on mutual funds and Systematic Investment Plans (SIPs) with Vishal Kapoor (Vice Chairman, AMFI) in the segment ‘Swadesh Ke Chaar Saal, SIP Hai Bemisal’.
The channel’s forward-looking strategy, as stated by Jain, focuses on deepening financial inclusion while consistently delivering the “sharpest insights, most credible news, and actionable strategies” to India’s burgeoning new generation of investors.
Key Highlights:
- 4th Anniversary Celebration: ET NOW Swadesh, India’s fastest-growing Hindi business news channel, is celebrating its 4th anniversary with a special program lineup themed ‘Swadesh Ke Chaar Saal, Bharosa Beshumaar’ on October 3, 2025.
- Driving Investment Growth: The channel’s launch coincided with an explosive boom in Indian markets, noted by Times Group MD Vineet Jain, with Demat accounts surging from 7 Crore to 25 Crore and nearly 8 Crore new investors entering the market since 2020.
- High-Impact Programming: The anniversary features segments with top industry figures, including Nilesh Shah, Samir Arora, Radhika Gupta, and CEOs of the NSE and BSE, focusing on investment advice, SIPs, and wealth creation strategies.
- Commitment to Financial Inclusion: ET NOW Swadesh is dedicated to being a “trusted guide” by providing accurate and timely investment advice to a new generation of investors, with a clear focus on deepening financial awareness and inclusion across Indian society.