Dish TV has announced a significant partnership with Samsung India and NAGRAVISION, aimed at revolutionizing the TV viewing experience for Samsung customers. The newly introduced Dish TV Smart+ services will allow premium and secure content delivery directly to Samsung Connected TVs, eliminating the need for a traditional set-top box.

This integration, built in collaboration with NAGRAVISION, incorporates Dish TV’s Smart+ service directly into select Samsung TV models, providing customers with access to both linear TV channels and over-the-top (OTT) content through a single interface. The service is available in Samsung’s 2024 TV models, including the UHD 8 Series and above, enabling users to activate Dish TV without any additional hardware.

In an effort to simplify the setup process, customers can now choose Dish TV Smart+ as their default direct-to-home (DTH) service. This seamless integration of both traditional TV and OTT content is powered by Samsung’s on-chip security, ensuring that premium content is securely transmitted to viewers.

To commemorate this collaboration, Dish TV is offering a complimentary one-month subscription to new users. This promotional offer includes access to a wide variety of TV channels and 16 OTT apps, delivered through Dish TV’s in-house OTT platform, Watcho. By merging DTH services with digital streaming content, Dish TV enhances user convenience and content flexibility.

Speaking on the launch, Manoj Dobhal, CEO & Executive Director of Dish TV India, emphasized the transformative impact of this partnership: “At Dish TV, we constantly aim to redefine innovation. The introduction of TVKey Cloud not only enhances customer convenience but also strengthens our leadership in the DTH industry.”

Sukhpreet Singh, Corporate Head of Marketing at Dish TV and Watcho, expressed excitement over the collaboration: “Our partnership with Samsung India and NAGRAVISION brings traditional channels and OTT content under one roof, offering unmatched flexibility to our consumers.”

Nancy Goldberg, EVP and CMO at NAGRAVISION, highlighted the significance of the collaboration, stating, “This launch solidifies our commitment to the Indian market, offering immersive content access without requiring additional hardware.”

This partnership between Dish TV, Samsung, and NAGRAVISION is expected to set new standards for integrated and secure TV services, redefining the TV experience for consumers.

Key Highlights:

• Hassle-Free TV Integration: Dish TV Smart+ services, in partnership with Samsung and NAGRAVISION, offer Samsung TV users premium content without the need for a set-top box.
• Expanded Content Access: Users gain access to traditional TV channels and 16 OTT apps, seamlessly integrated through Dish TV’s platform, Watcho, with a one-month complimentary subscription.
• Enhanced Security and Convenience: The service utilizes Samsung’s on-chip security, ensuring secure content delivery directly to the TV, streamlining the user experience.