Dish TV Group has announced a strategic collaboration with Amazon Prime to integrate Prime Lite benefits across its entire entertainment ecosystem. This move aims to deliver a seamless combination of Direct-to-Home (DTH) service, cutting-edge streaming, and e-commerce perks to its subscribers.
The partnership extends Prime Lite’s advantages—both entertainment and shopping—to eligible users across all of Dish TV’s platforms:
- Premium Entertainment: Subscribers gain direct access to Prime Video’s extensive content catalogue, including acclaimed Amazon Originals, blockbuster films, and popular international and Indian TV series, all viewable in HD quality.
- Exclusive Shopping Perks: Members will receive core Prime Lite shopping benefits, such as free unlimited Same-Day and Next-Day delivery on eligible offers, and early access to major sales events like Prime Day.
This collaboration reinforces Dish TV’s strategy to move beyond being a pure DTH provider to becoming an integrated home entertainment hub.
The Prime Lite benefit will be rolled out across the entire Dish TV Group ecosystem, including its flagship brands and digital platforms:
| Platform | Access Format |
| Dish TV DTH (Dish TV & D2H) | Offered through DTH and Watcho bundled multi-OTT plans. |
| VZY Smart TVs | Received as an included benefit with the purchase of the TV. |
| Watcho OTT platform | Available for users as an add-on subscription option. |
| ISP Partner Network | Offered via select bundled broadband plans. |
Manoj Dobhal, CEO of Dish TV India Limited, stated, “Partnering with Amazon Prime strengthens our commitment to delivering world-class entertainment experiences across every screen… making entertainment truly effortless for every Indian home.”
Shilangi Mukherji, Director & Head of SVOD Business, Prime Video India, noted that the collaboration enables them to widen their reach while giving customers access to the added shopping and shipping value of Prime Lite.
Key Highlights:
- Partnership: Dish TV Group has collaborated with Amazon Prime to offer Prime Lite benefits to its subscribers, blending DTH services with streaming and e-commerce.
- Integrated Access: The Prime Lite benefits—which include Prime Video content in HD and shopping perks like free unlimited Same-Day/Next-Day delivery—will be available across Dish TV DTH, Watcho, VZY Smart TVs, and ISP partner networks.
- Rollout Method: Access will be provided through bundled multi-OTT plans for DTH users, included with VZY Smart TV purchases, and as an add-on for Watcho users.
- Strategic Goal: The move is part of Dish TV’s ongoing strategy to integrate technology and content, offering customers a seamless and unified next-generation home entertainment experience.