Discovery Network is celebrating a significant milestone: 40 years of operations in India. The network, which first entered the market with the launch of Discovery Channel in 1995, is marking the occasion by reaffirming its commitment to its core value proposition: “storytelling that shapes culture.” Over three decades, Discovery has evolved from a single channel into a multi-platform media powerhouse, with a strong focus on both linear television and digital streaming.
Throughout its 40-year journey, Discovery has established itself as a leading provider of non-fiction entertainment, consistently delivering content that is both educational and engaging. The network’s flagship channels, including Discovery Channel, Animal Planet, TLC, and Discovery Kids, have become household names, pioneering genres from science and wildlife to lifestyle and adventure. The network’s content has played a pivotal role in shaping the viewing habits of Indian audiences, particularly through its iconic programming and localized content strategy.
Looking ahead, Discovery is placing a major emphasis on its digital presence. The company recognizes that the future of media consumption in India is increasingly digital and mobile-first. As part of its anniversary celebrations, Discovery is rolling out a fresh digital push to grow its streaming and on-demand audience. This strategy includes a strong focus on its Discovery+ platform, which is being positioned as a key driver of future growth. By offering a rich library of both international and locally produced content, Discovery aims to cater to the growing demand for on-demand non-fiction entertainment.
In a statement, a Discovery spokesperson said, “Our 40-year journey in India is a testament to the power of compelling non-fiction storytelling. We have built a deep connection with our audiences and are excited to continue this journey by investing in new technologies and content that will define the next chapter of our growth.” The anniversary celebrations will be complemented by a series of new content announcements, brand initiatives, and a renewed marketing push to engage audiences across all platforms. The company’s focus remains on delivering high-quality content that educates, inspires, and entertains, a formula that has defined its success for the past three decades.
Key Highlights:
- Discovery Network is celebrating 40 years in India, having first launched its flagship channel in 1995.
- Over the last three decades, the network has pioneered non-fiction content in India through popular channels like Animal Planet and Discovery Kids, building a strong audience base.
- The company is now embarking on a fresh digital push, with a strong focus on its streaming platform, Discovery+, to cater to the evolving viewing habits of Indian consumers.
- Discovery’s long-term strategy in India is to continue its legacy of powerful storytelling by investing in new content and technologies that bridge its linear and digital platforms.