Dentsu India has announced significant appointments to strengthen its Customer Experience Management (CXM) practice. Devang Shah and Hemant Kshirsagar have joined as Chief Business Officers, focusing on consumer, industrials & commerce, and financial services & FinTech, respectively. These appointments reflect Dentsu’s commitment to delivering integrated solutions that tackle complex business challenges and drive measurable results through marketing, technology, and consulting.

Shah brings over 18 years of digital marketing and commerce expertise, having driven growth for leading brands like Gabriel & Co., Titan, Nokia, EY, and KPMG. He will lead the non-BFSI segment, focusing on client relationships and overall growth, with a special emphasis on expanding Dentsu’s presence in the luxury and precious jewelry sectors.

Kshirsagar has 17 years of experience in FinTech and digital strategy, with key roles at Bain, EY, and PwC. He will leverage his expertise to deliver accelerated growth and unlock new opportunities for financial services clients by integrating marketing, technology, and consulting solutions.

The appointments of Shah and Kshirsagar are part of Dentsu India‘s broader strategy to enhance its CXM capabilities and expand its customer experience impact across all practices. Their leadership will be crucial in driving industry-leading solutions and empowering clients to grow, acquire, and retain customers more effectively14.

Devang Shah expressed excitement about Dentsu’s ambitious vision and integrated approach, highlighting the opportunity to drive industry-leading solutions1.

Hemant Kshirsagar emphasized his focus on leveraging expertise in financial services and integrated marketing to deliver accelerated growth for clients1.

Harsha Razdan, CEO, South Asia, dentsu, noted that Shah and Kshirsagar bring strategic vision and deep industry expertise necessary for accelerating Dentsu’s growth journey.

Dentsu India’s strategic appointments of Devang Shah and Hemant Kshirsagar mark a significant step forward in bolstering its CXM practice. With their combined expertise in digital marketing and FinTech, Dentsu is poised to deliver more effective solutions for its clients and drive sustainable growth across the marketing, technology, and consulting landscape.

Key Highlights:

• Appointment Overview: Devang Shah and Hemant Kshirsagar join Dentsu India as Chief Business Officers for CXM.
• Roles and Responsibilities: Shah leads non-BFSI, focusing on luxury and jewelry sectors, while Kshirsagar handles financial services & FinTech.
• Impact on Dentsu: Their leadership will enhance CXM capabilities and drive growth through integrated marketing, technology, and consulting solutions.
• Industry Expertise: Both Shah and Kshirsagar bring extensive experience in digital marketing and FinTech, respectively.