Decathlon India has launched the third edition of its impactful “Play Your Own Way” campaign, coinciding with International Women’s Day 2025. This initiative aims to promote inclusivity and empowerment for women in sports, challenging traditional gender norms and encouraging women to embrace their passion for sports without limitations.

The campaign redefines the notion of an athlete, emphasizing that a player is not defined by gender but by the courage to move, compete, and persevere. It seeks to dismantle barriers in sports and beyond, fostering an environment where women can thrive as athletes, leaders, and colleagues.

The centerpiece of the initiative is a powerful film showcasing women participating in diverse sports such as running, swimming, yoga, and fitness. This visual narrative captures women pushing their limits and confidently embracing movement, breaking barriers and reshaping the game on their own terms.

Decathlon has organized various citywide events, including Women’s Day runs, exclusive women’s cycling, fitness activities, Zumba, and badminton across major cities like Mumbai, Bengaluru, and Delhi. Additionally, the brand invites women to join their team through the #HERoesofDecathlon initiative.

Decathlon India has achieved the prestigious EDGE MOVE Certification, recognizing its commitment to advancing gender equality. This certification acknowledges Decathlon’s efforts to build a diverse, equitable, and inclusive workplace, where gender pay gaps are minimized.

Sankar Chatterjee, CEO at Decathlon India, noted that the campaign is a revolutionary movement inspiring women to face challenges and be victorious. He emphasized Decathlon’s ongoing commitment to gender equality and diversity, celebrating the inspiring women within the organization who lead teams and projects with confidence.

Decathlon’s “Play Your Own Way” campaign marks a significant step towards promoting inclusivity and empowerment for women in sports. By challenging outdated norms and fostering a culture of equality, Decathlon continues to set a high standard for inclusivity in the sports industry.

Key Highlights:

• Campaign Overview: Decathlon launches the third edition of “Play Your Own Way,” promoting inclusivity and empowerment for women in sports.
• Key Features: The campaign features a powerful film showcasing women in diverse sports and includes citywide events like Women’s Day runs and cycling.
• Impact: The initiative challenges traditional gender norms and fosters an inclusive environment.
• Recognition: Decathlon has achieved EDGE MOVE Certification for its commitment to gender equality.