ClayCo Cosmetics, an emerging skincare brand founded by Niharika Jhunjhunwala in March 2024, has successfully raised $2 million in its Series A funding round, led by Unilever Ventures. This marks the first external investment for the brand and highlights its growing footprint in the competitive beauty market.
The freshly secured capital will be strategically allocated to various growth initiatives. The brand plans to expand its product portfolio with the introduction of new skincare lines, strengthen its branding and promotional efforts, and launch a recruitment drive to scale up operations. Additionally, the funds will support working capital needs, enabling ClayCo to further accelerate its operational expansion.
Renowned for blending natural ingredients with cutting-edge skincare technology, ClayCo draws inspiration from ancient beauty rituals and global cultures. The debut collection, Rituals of Japan, features skincare products infused with traditional Japanese ingredients such as rice, sake, and azuki beans. Among its offerings, the Rice and Sake Sleep Mask has emerged as a flagship product, achieving significant success with over 100,000 units sold across popular platforms like Amazon, Nykaa, and Tira within just a few months.
Looking ahead, ClayCo is set to introduce a Moroccan-inspired body care line, continuing its commitment to affordable luxury and high-performance skincare grounded in diverse beauty traditions.
Key Highlights:
- ClayCo Cosmetics secured $2 million in Series A funding, led by Unilever Ventures, marking its first external investment.
- The brand’s flagship product, the Rice and Sake Sleep Mask, has become a best-seller, with over 100,000 units sold in just a few months.
- ClayCo plans to expand its product offerings with a Moroccan-inspired body care line, focusing on affordable luxury and globally inspired skincare solutions.