Prime Video has announced that the Indian Original spy series ‘Citadel: Honey Bunny’ has become the most-watched series on the platform worldwide during its launch weekend. Directed by Raj & DK, the series stars Varun Dhawan and Samantha Ruth Prabhu, and quickly gained global attention, streaming across 200 countries.
The series made a significant impact, ranking in the Top 10 in nearly 150 countries, including the US, UK, France, Italy, Australia, Canada, Brazil, and the UAE. It also held the #1 spot in India and over 30 other countries on launch day. This success highlights the growing popularity of non-English language content among global audiences.
According to James Farrell, VP of International Originals at Prime Video, this achievement shows that the international appeal of non-English Originals is stronger than ever. Nikhil Madhok, Head of Originals at Prime Video India, emphasized how the success of Citadel: Honey Bunny demonstrates that local narratives can resonate universally, engaging viewers from different cultures.
Raj & DK, the creative minds behind the series, expressed their excitement over the response, reflecting on the experience of integrating 90s cinema nostalgia into the narrative. They also highlighted the thrill of collaborating with top global talent and expanding the Citadel universe in an innovative way.
Angela Russo-Otstot, Executive Producer at AGBO, praised the show for its unique blend of action and subversion, noting the exceptional performances by Varun Dhawan and Samantha Ruth Prabhu.
The success of Citadel: Honey Bunny adds to Prime Video’s growing library of Indian Originals, including hits like ‘Mirzapur’, ‘Farzi’, and ‘The Family Man’. The global success of these series continues to underscore the demand for high-quality content produced in India.
Credit: This article is based on information from Prime Video’s press release and industry reports.
Key Highlights:
- Citadel: Honey Bunny topped Prime Video’s global charts on its launch weekend.
- Directed by Raj & DK and starring Varun Dhawan and Samantha Ruth Prabhu, the series was #1 in India and across 30+ countries.
- The success showcases the growing appeal of non-English Originals and the universal appeal of local narratives.