Cashfree Payments, a rapidly expanding fintech firm, has made a strategic move by appointing Nitin Pulyani as the Head of Product and Senior Vice President. Pulyani will be instrumental in driving product innovation and leading strategic growth initiatives aimed at strengthening Cashfree’s standing in the competitive digital payments market.
As Cashfree continues its upward trajectory, Pulyani’s role will be crucial in shaping the company’s future. He will oversee product development, introduce innovative solutions, and ensure that Cashfree’s offerings continue to evolve to meet the demands of businesses both in India and globally. His leadership is expected to be key in delivering cutting-edge financial products that cater to the evolving needs of businesses, especially given the rising competition in the payments sector.
Pulyani joins Cashfree with extensive experience from leading roles at prominent fintech brands such as PhonePe and Jupiter. With over two decades of experience, he is known for building high-performing teams, devising innovative strategies, and driving substantial revenue growth. His previous roles at Ola, NeoGrowth, and TaxiForSure further underscore his capability to transform product strategies and deliver customer-centric solutions at scale.
This appointment comes at a time of significant growth for Cashfree Payments. The company’s revenue surged by 75% in FY23, increasing from ₹350 crore in FY22 to ₹614 crore, reflecting its success in capitalizing on India’s burgeoning digital payments ecosystem. Cashfree’s Secure ID solution has been particularly impactful, completing over 100 crore identity verifications and preventing fraud worth ₹50 crore for businesses.
With Pulyani leading product development, Cashfree is expected to explore even more innovative solutions for merchants, particularly in areas like payment automation and risk management. The company has already established a strong foundation with services such as auto-collect, recurring payments, and bank verification, and Pulyani’s expertise in customer-centric solutions could lead to new features that further set Cashfree apart from its competitors.
This strategic hire follows the recent appointment of Harsh Gupta as Chief Revenue Officer, positioning Cashfree to accelerate its growth and solidify its status as one of India’s most promising fintech companies. With Pulyani’s deep fintech expertise and a continued focus on innovation, Cashfree is poised to capitalize on the booming payments industry both in India and internationally.
Key Highlights:
- Leadership Appointment: Nitin Pulyani appointed as Head of Product and SVP at Cashfree Payments to drive product innovation.
- Significant Growth: Cashfree’s revenue increased by 75% in FY23, reaching ₹614 crore, with a strong focus on expanding digital payment solutions.
- Strategic Focus: Pulyani’s expertise expected to enhance Cashfree’s offerings, particularly in payment automation and risk management.