India-based direct-to-consumer (D2C) babycare brand Bumtum has successfully raised INR 122 crore in a funding round led by Pantomath Capital. This financial boost will enable the startup to expand its manufacturing unit and enhance its presence in both general trade (GT) and international export markets. As a key brand under Millenium Babycares, Bumtum aims to scale its operations and strengthen its export strategy in light of this capital infusion.
Founded in 2015, Millenium Babycares operates in three primary segments: baby care, femcare, and adult care products. The Bumtum brand has become a significant player in the D2C babycare space, offering a range of products tailored to meet the evolving needs of modern parents. The company boasts a high-capacity manufacturing facility that produces approximately 4 million baby diapers, 500,000 sanitary napkins, and 100,000 adult diapers daily. With this new investment, Bumtum intends to significantly increase its production capabilities to address the rising demand both domestically and globally.
Millenium Babycares has reported remarkable growth, achieving a revenue of INR 585 crore in the fiscal year 2024. This revenue surge has been attributed to Bumtum’s expanding presence across both online and offline sales channels, as well as a strong commitment to product innovation within the babycare, femcare, and adult care sectors.
Key Highlights:
- Significant Funding: Bumtum raises INR 122 crore to enhance manufacturing and market reach.
- High Production Capacity: The company produces 4 million baby diapers, 500,000 sanitary napkins, and 100,000 adult diapers daily, aiming for increased production with new investment.
- Remarkable Revenue Growth: Millenium Babycares reports INR 585 crore in revenue for FY24, supported by Bumtum’s expansion in various sales channels.