BIG FM, one of India’s premier radio networks, successfully concluded its Santa Cause 2025 initiative, bringing the magic of Christmas to the students of The Stephen High School for the Deaf and Aphasic. The festive campaign, which combined on-ground engagement with social impact, featured a star-studded celebration to ensure an inclusive holiday experience for children with special needs.
The initiative was supported by popular actress Akanksha Puri, who joined the BIG FM RJ squad to distribute gifts and interact with the students, embodying the network’s philosophy of using entertainment for positive social change.
A primary highlight of the Santa Cause 2025 celebration was a specially curated bus joyride for the children. The route allowed students to experience the festive lights and iconic landmarks of Mumbai from a unique vantage point.
The Iconic Route Included:
- Starting Point: Dadar
- Worli Sea Link: A scenic drive across the architectural marvel.
- Marine Drive via Coastal Road: Taking in the “Queen’s Necklace” and the city’s newest infrastructure.
- Return: Back to Dadar for the gifting ceremony.
The success of the campaign was bolstered by local partners who contributed to the festive cheer. Bombay Tacos provided specially prepared meals for the students, while Ultra Toys donated a wide variety of toys and gifts to ensure every child felt the spirit of Christmas.
Key Participants:
- Celebrity Guest: Akanksha Puri
- BIG FM RJ Squad: RJs Sahil, Dilip, Rani, and Vrajesh
- Beneficiaries: Students of The Stephen High School for the Deaf and Aphasic
Commenting on the initiative, Ashit Kukian, CEO of BIG FM, emphasized the network’s commitment to community engagement. He stated that campaigns like Santa Cause leverage the power of sound, digital platforms, and on-ground activities to create a lasting impact and connect diverse communities.
“At BIG FM, we consistently strive to go beyond entertainment. Santa Cause 2025 reaffirms our dedication to inclusivity and creating meaningful experiences that resonate with our audience and the community at large,” said Kukian.
The initiative once again positioned BIG FM as a “force for good,” demonstrating that thoughtful media-led outreach can bridge gaps and bring immense happiness to those who need it most during the holiday season.
Key Highlights:
- Inclusive Celebration: BIG FM’s Santa Cause 2025 brought Christmas cheer to the hearing-impaired students of The Stephen High School through a day of gifts and activities.
- Mumbai Joyride: The children enjoyed a memorable bus ride across iconic locations like the Worli Sea Link and Marine Drive via the new Coastal Road.
- Celebrity Support: Actress Akanksha Puri and BIG FM’s top RJs led the event, distributing toys from Ultra Toys and meals from Bombay Tacos.
- Social Impact: The campaign highlights BIG FM’s commitment to inclusivity and using its platform to drive positive change in local communities.