Banijay Asia, the Asian arm of the global content powerhouse Banijay Entertainment, has announced a major strategic collaboration with Netherlands-based Talpa Studios, a world-renowned creator of unscripted entertainment formats. This new two-year agreement grants Banijay Asia the exclusive rights to represent Talpa Studios’ extensive portfolio of non-scripted formats across the rapidly growing markets of India and Thailand.
This significant format representation deal is poised to dramatically expand the availability of Talpa’s celebrated intellectual properties (IPs) for local adaptation in two of Asia’s most dynamic entertainment regions. The collaboration covers a diverse range of non-scripted shows and creative concepts from Talpa Studios, whose catalogue is known for high-concept global hits.
The partnership directly addresses the booming demand for international entertainment formats that can be successfully localized for regional tastes. Under the new agreement, Banijay Asia will be responsible for bringing Talpa Studios’ compelling shows to top-tier broadcasters and streaming platforms across both India and Thailand.
Talpa Studios is a key player in global television storytelling, recognized for producing bold and innovative concepts. Their portfolio includes major international hits such as:
- The Floor
- The Quiz with Balls
- The Alliance
- Most Wanted
Banijay Asia’s proven expertise in translating global formats into distinctive local successes makes them the ideal partner to adapt and produce these IPs, ensuring they resonate with regional audiences while maintaining the core strong format DNA.
This deal strengthens the creative bridge between leading European and Asian format entities. Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, commented that the partnership allows them to introduce “truly exciting concepts” to India and Thailand, which they look forward to bringing alive with their “signature local flavour and scale.”
Maarten Meijs, CEO of Talpa Studios, highlighted Asia as an “exciting and fast-evolving market for unscripted entertainment.” He praised Banijay Asia’s “proven ability” to localize global hits, confirming that this strategic collaboration reflects a shared belief in creativity and the power of strong partnerships to reach audiences worldwide.
The agreement underscores a mutual ambition to dominate the unscripted entertainment landscape in South and Southeast Asia. The localization and production of these formats will offer Indian and Thai viewers access to some of the world’s most engaging and talked-about entertainment experiences, thereby significantly impacting the region’s broadcast and streaming content slates for the next two years.
Key Highlights:
- Banijay Asia has signed a two-year format representation deal with Talpa Studios to bring its non-scripted portfolio to India and Thailand.
- The agreement gives Banijay Asia exclusive rights to introduce, localize, adapt, and produce Talpa’s creative concepts for local broadcasters and streaming platforms.
- Talpa’s portfolio includes popular global formats like The Floor, The Quiz with Balls, The Alliance, and Most Wanted.
- The partnership is a strategic move to strengthen collaboration between Europe and Asia’s format powerhouses and capitalize on the growing unscripted entertainment market in the two Asian nations.