Balaji Telefilms Ltd has announced the promotion of Aparna Ramachandran to the position of Head of Digital Originals, recognizing her outstanding contributions during her tenure as Director of Creative Development. This elevation comes as part of the company’s ongoing expansion in the digital content space, aiming to further strengthen its presence in the competitive streaming market.
Aparna’s journey at Balaji Telefilms began in 2021, where she spearheaded a diverse range of shows across multiple genres, contributing significantly to the company’s growing portfolio of digital content. In her new role, Aparna will oversee the development and production of original digital content while managing strategic collaborations with streaming platforms and other partners.
With 17 years of experience in the media and entertainment industry, Aparna has a strong track record. Prior to joining Balaji Telefilms, she held key positions at Voot (Viacom18 Media), FremantleMedia, and Viu, where she led creative direction and content strategy for several successful shows. Her experience in the industry has earned her a reputation as one of the most seasoned professionals in Indian digital entertainment.
Balaji Telefilms, which has seen tremendous growth in its digital arm, is betting on Aparna’s leadership to continue driving innovation and to ensure the company remains at the forefront of India’s rapidly evolving digital entertainment landscape.
Key Highlights:
- Aparna Ramachandran promoted to Head of Digital Originals at Balaji Telefilms.
- The promotion follows her success as Director of Creative Development from March 2021 to February 2023.
- Aparna brings 17 years of industry experience, including roles at Voot, FremantleMedia, and Viu.
- In her new role, she will oversee the development of original digital content and strategic partnerships with streaming platforms.
- The promotion signals Balaji Telefilms’ commitment to expanding its digital content offerings in a competitive market.