Wybor, an emerging leader in the Indian consumer electronics industry, has taken a significant step by announcing the celebrated Indian cricketer Axar Patel as its brand ambassador. This partnership reflects Wybor’s growing influence in the electronics sector and its dedication to aligning with personalities who embody excellence and versatility.
Since its establishment in 2017, Wybor has quickly positioned itself as a trusted brand in the competitive Indian electronics market. Initially launched as an online marketplace, the brand rapidly expanded by creating a robust dealer and distributor network. This strategic expansion has allowed Wybor to make its cutting-edge products accessible to consumers across India through both online and traditional retail channels.
The brand’s diverse product portfolio includes high-tech offerings such as Google QLED TVs, inverter split air conditioners, semi-automatic washing machines, air coolers, and smartwatches. With a focus on meeting the evolving demands of modern Indian households, Wybor ensures that its products are technologically advanced, durable, and efficient.
Wybor’s strength lies in the backing of MEPL Group, a highly respected company with a 45-year legacy in the Original Equipment Manufacturer (OEM) sector. MEPL’s commitment to “Make in India” aligns perfectly with Wybor’s mission to deliver high-quality electronics that are not only innovative but also contribute to India’s growing manufacturing ecosystem. The company also promotes a progressive work environment, with over 50% of its workforce being women, further solidifying its reputation as a forward-thinking organization.
Axar Patel, known for his exceptional all-rounder skills on the cricket field, is the perfect fit for Wybor’s brand values. His dedication, resilience, and drive for excellence mirror the attributes Wybor upholds in its product offerings. Commenting on the partnership, Axar stated, “I’m honored to partner with Wybor, a brand that not only delivers innovative products but also shares my passion for excellence and pushing boundaries. I look forward to being part of Wybor’s journey as it continues to grow as a top Indian brand.”
Gagan Preet Singh Malhotra, Director of Malhotra Electronics Pvt Ltd, shared his excitement about the partnership: “We are thrilled to collaborate with Axar Patel, whose dedication and versatility resonate with Wybor’s values. Our 45-year legacy in manufacturing excellence continues to drive our growth, and we believe this partnership will further strengthen Wybor’s position as a premium Indian brand.”
This collaboration between Wybor and Axar Patel was facilitated by Sportcell, a sports talent agency. Puneet Solanki, Head of Talent at Sportcell, emphasized, “Axar’s talent, discipline, and determination reflect the values that Wybor stands for. This partnership is the beginning of an exciting collaboration, and we are eager to see how it will elevate both the brand and the athlete.”
With Axar Patel on board as its brand ambassador, Wybor is set to make further strides in the Indian electronics market, bringing a renewed focus on innovation, quality, and excellence.
Credit: This article is based on information from Wybor and Sportcell official publications.
Summary:
- Wybor, by MEPL Group, signs Axar Patel as its brand ambassador.
- Established in 2017, Wybor has rapidly grown in the Indian electronics sector, offering products like Google QLED TVs and smartwatches.
- Backed by MEPL Group’s 45-year legacy, Wybor emphasizes innovation, quality, and “Make in India” initiatives.
- The partnership with Axar Patel reflects shared values of excellence, dedication, and growth.