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Ads Drive Purchases: 42% of Viewers Say Advertising Influences Buying Decisions GroupM Report
A new GroupM report highlights the growing impact of advertising on consumer behavior, revealing that 42% of viewers consider advertisements influential in their purchase...
Bengaluru Court Fines PVR-INOX for Prolonged Ads: A Moviegoer’s Victory
In a landmark ruling, the Bengaluru Urban District Consumer Disputes Redressal Commission has imposed a ₹1 lakh fine on PVR-INOX for subjecting audiences to...
SBI Joins Forces with Star Sports for TATA WPL 2025 Broadcast
In a significant move to bolster women's cricket, the State Bank of India (SBI) has been announced as the co-presenting sponsor for the live...
Swiss Beauty CRAZE Drops AI-Powered Rap Anthem for Gen Z—A Game Changer?
Swiss Beauty, one of India’s fastest-growing cosmetics brands, has launched an innovative AI-powered rap anthem under its CRAZE line, aiming to connect with Gen...
Parliamentary Committee Engages OTT Platforms on AI Use and Content Regulation
In a recent session, the Parliamentary Standing Committee on Information Technology and Communications convened with representatives from over-the-top (OTT) platforms to address pressing concerns...
K. Satish Nambudiripad Appointed as Director General of Doordarshan
In a significant development, K. Satish Nambudiripad has been appointed as the Director General (DG) of Doordarshan, India's public service broadcaster. With a distinguished...