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Nykaa Bets Big on Body & Fragrance, Offline Stores See Strong Traction

Leading beauty and fashion e-commerce platform Nykaa is strategically focusing on the body care and fragrances segments, anticipating them to be significant growth drivers...

Brand Sparring Gets Serious: Why Calling Out Rivals is the New Marketing Knockout

The gloves are off in the marketing arena. Forget subtle hints and vague superiority claims – brands are increasingly stepping into the spotlight to...

Ranga-Billa Returns: Ali Fazal and Sonali Bendre Unravel Delhi’s Darkest Secret in New Series

The chilling echoes of one of Delhi's most infamous crimes, the Ranga-Billa case, are set to resurface in a gripping new web series starring...

IIT Dreams, Deceptive Schemes? Watchdog Cracks Down on Coaching Ad Tricks!

As the results for the highly competitive IIT-JEE examinations draw near, aspiring engineers and their parents are often bombarded with a barrage of advertisements...

The Souled Store’s Quiet Revolution: ‘World for All’ Gives 300+ Strays a New Leash on Life

In a heartwarming initiative that prioritizes compassion over commerce, popular apparel brand The Souled Store has quietly been making a significant impact on the...

Nova Dairy’s Cool Move: ‘Thandi Sehat’ Range Promises Healthy Summer Treat!

As the Indian summer heat intensifies, Nova Dairy, a well-established name in the Indian dairy sector renowned for its commitment to purity, has unveiled...

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