ABP Network has onboarded seasoned media and ad-tech professional Anushrav Gulati as its new Chief Digital Officer (CDO), as confirmed by Gulati’s LinkedIn update. This strategic appointment underscores ABP Network’s ongoing commitment to its digital transformation.
Gulati brings over two decades of extensive experience encompassing product development, programmatic advertising, and digital revenue strategy to this pivotal role. His career trajectory closely aligns with the evolution of India’s digital media landscape.
In his new capacity as CDO at ABP Network, Gulati will be responsible for leading the broadcaster’s digital acceleration initiatives. His key focus areas will include strengthening the network’s ad-tech infrastructure, refining its monetization strategies, and ensuring ABP’s digital presence aligns with global industry standards.
Prior to joining ABP Network in May 2025, Gulati held the position of Head of Sales and Business Development at TVOptima. During his tenure there, he played a multifaceted role, building performance-driven platforms, launching programmatic models, and providing consultancy services to ad-tech startups. His proven ability to develop effective revenue generation strategies and scale digital platforms has established him as a sought-after expert in India’s digital advertising sector.
Summary:-
- ABP Network has appointed Anushrav Gulati as its new Chief Digital Officer (CDO).
- Gulati has over 20 years of experience in product development, programmatic advertising, and digital revenue strategy.
- His role will focus on accelerating ABP Network’s digital growth, strengthening ad-tech, and enhancing monetization.
- Before joining ABP Network, Gulati was Head of Sales and Business Development at TVOptima.