Ananya Panday, Bollywood’s emerging star, continues to explore the impact of modern technology in her latest project CTRL, now streaming on Netflix. Directed by Vikramaditya Motwane, CTRL showcases a gripping narrative that unfolds entirely through various screens. Panday portrays Nella, a social media influencer who seeks the help of AI to erase her cheating ex, played by Vihaan Samat, from her digital life—a storyline deeply rooted in today’s tech-driven world.
Panday, whose recent projects like Call Me Bae and Kho Gaye Hum Kahan also explore the influence of technology, admits that while these projects may seem interconnected, the timing of their release is purely coincidental. “It’s the time we’re living in. Technology is such a big part of all of our lives,” Panday shared in an interview. She believes that in both romantic and thriller genres, technology will become a consistent character, reflecting how it has embedded itself into daily life.
The actor also opened up about the dangers of modern technology. Participating in projects like CTRL has made her more cautious about digital privacy. “We’re not aware of the repercussions… The film made me aware of those small things,” Panday admitted, noting that despite knowing these risks, she continues to engage with tech, highlighting its irresistible influence.
Her relationship with social media has evolved over the years. Having started her Instagram journey before becoming an actor, Panday says she tries to keep her social media presence authentic, with a balance of fun and relatability. Despite her massive following of over 25 million on Instagram, she maintains that she doesn’t take it too seriously. “That’s the key—keeping it real but also evolving.”
Key Highlights:
- Tech-driven storytelling: Ananya Panday stars in CTRL, a film that explores the growing influence of technology and social media.
- Digital caution: Panday shared how working on tech-centric projects made her more aware of digital privacy concerns.
- Authentic online presence: Despite her 25 million Instagram followers, Panday keeps her social media interactions real and evolving.