In a significant move set to transform the Indian premium spirits landscape, Allied Blenders and Distillers Limited (ABDL) has officially partnered with Roust Corporation to introduce Russian Standard Vodka to Indian consumers. This strategic distribution agreement marks ABDL’s entry into the luxury vodka segment, offering an exquisite experience to discerning drinkers.
ABDL, the third-largest spirits company in India, is renowned for its commitment to quality and innovation. By collaborating with Roust Corporation, one of the world’s leading vodka producers, ABDL aims to expand its product offerings and meet the increasing consumer demand for premium spirits.
Russian Standard Vodka holds the title of the number one premium vodka brand in Russia, commanding a 30% market share in the premium category. The vodka is exported to over 85 countries and is celebrated for its superior quality, crafted from the finest ingredients sourced from Russia, including glacial water from Lake Ladoga and winter wheat from the Russian Steppes.
The vodka market in India is thriving, with volumes exceeding 13 million cases and a growth rate of over 20%. The partnership between ABDL and Roust Corporation is poised to capitalize on this upward trajectory, positioning ABDL as a formidable player in the premium vodka segment. The pricing for Russian Standard Vodka in Maharashtra is set at ₹2,200 for Russian Standard Original, ₹2,600 for Russian Standard Gold, and ₹5,000 for Russian Standard Platinum.
Alok Gupta, Managing Director of ABDL, expressed enthusiasm about the partnership, stating, “We are raising a glass to a new partnership as we join forces with Russian Standard Vodka, a brand synonymous with quality and sophistication. This alliance aligns with our vision of curating a premium portfolio, and we are excited to introduce the unparalleled taste of Russian Standard Vodka to India’s discerning consumers.”
Ivan Alferov, CEO International of Roust, echoed this sentiment, emphasizing the significance of the collaboration. “We are excited to announce our strategic partnership with ABDL, a distinguished player in the pan-India market. This collaboration marks a significant milestone for our company as we expand our presence into one of the world’s most dynamic and rapidly growing markets.”
As ABDL launches Russian Standard Vodka in India, this partnership not only promises to elevate the premium spirits segment but also offers consumers an opportunity to experience world-class vodka. With a commitment to quality and a keen understanding of local tastes, ABDL is well-positioned for success in the competitive Indian market.
Key Highlights:
- Allied Blenders and Distillers has partnered with Roust Corporation to launch Russian Standard Vodka in India.
- Russian Standard Vodka is the number one premium vodka brand in Russia, now entering the Indian market.
- The vodka market in India is growing at over 20%, with ABDL set to make a significant impact in the premium segment.
- Prices for Russian Standard Vodka in Maharashtra range from ₹2,200 to ₹5,000.