Amazon has announced that advertisements will be introduced on its popular streaming service, Prime Video, for viewers in India starting June 17. This move aligns India with other regions where Prime Video has already begun integrating ads into its content.
The introduction of advertisements will allow Amazon to invest further in compelling content and continue to increase that investment over a long period of time, ultimately supporting the quality and quantity of programming available on Prime Video.
While ads are coming, Prime members will have the option to choose an ad-free experience for an additional fee. Details regarding this ad-free tier, including its pricing, are expected to be announced closer to the June 17th launch date in India.
This development marks a significant shift in the streaming landscape in India, where many platforms are exploring various monetization strategies. While some services have already introduced ad-supported tiers, Prime Video’s move will likely be closely watched by both consumers and competitors.
Amazon has assured users that the aim is to have fewer ads than traditional broadcast TV and other streaming television providers. The exact format and frequency of the advertisements are yet to be fully detailed.
The rollout in India on June 17th follows the introduction of ads on Prime Video in other markets earlier this year. This global strategy reflects a broader trend in the streaming industry to balance subscription fees with advertising revenue to fund ongoing content creation and platform development.
Key Highlights:
- Prime Video will begin showing advertisements to viewers in India starting June 17.
- This change will allow Amazon to invest more in Prime Video content.
- Prime members in India will have the option to pay extra for an ad-free viewing experience.
- Amazon aims to have fewer ads compared to traditional TV and other streaming services.