Admitad, part of the Mitgo family, has announced the launch of the highly anticipated ‘Affiliate Carnival 2024’, running from October to December. This carnival comes just in time for the festive season, a critical period for businesses looking to boost brand visibility and capitalize on increased consumer spending. By leveraging Admitad’s strong network, brands will benefit from innovative promotional strategies, which in turn are expected to significantly drive sales.
The ‘Affiliate Carnival 2024’ aims to give brands a competitive edge over other market players by collaborating with more than 100 publishers. This event provides brands with enhanced visibility, attracting new publishers and expanding their consumer base. According to last year’s statistics, this event proved incredibly effective, with orders growing by nearly 400%, conversions up by 227%, and cart volumes rising by 325% during the same period.
Festive-Driven Promotional Tactics
A key aspect of this carnival is the wide array of promotional activities that will take place. These include:
- Social Media Campaigns: Brands will have their festive offers highlighted through targeted social campaigns.
- Content Marketing & Influencer Collaborations: Engaging content and influencer endorsements will help boost brand credibility.
- Deal Sites, Cashback Platforms, and Loyalty Programs: This ensures that brands are consistently featured on high-traffic websites, enhancing conversions.
Additionally, special landing pages will be created for each participating brand, further increasing visibility across various marketing channels.
For publishers, the Affiliate Carnival presents a golden opportunity. They will be able to leverage exclusive payout offers and discounts from advertisers, helping to fuel their promotional activities. High-performing publishers will be rewarded with exciting incentives, including a trip to Goa and other prizes. These exclusive deals are designed to maximize the reach of brands and deepen the engagement between publishers and advertisers.
According to Neha Kulwal, Managing Director, APAC & India at Mitgo, “The Affiliate Carnival is a powerful event for brands and publishers alike. It allows participants to collaborate on an unmatched scale, creating unique opportunities for growth and brand engagement. We’re excited to see the creative collaborations and the exceptional marketing innovations that will result from this carnival.”
In 2023, India’s retail market saw record-breaking growth, with trade volumes reaching ₹3.75 lakh crore during the festive period. Small and medium businesses witnessed a 35% rise in sales, reflecting the enormous potential of the festive shopping season. With the addition of over 5,000 new products launched across various categories last year, it is clear that this season provides ample opportunity for brands to innovate and grow.
The Affiliate Carnival 2024 offers a strategic platform for brands and publishers to collaborate, innovate, and capitalize on the festive season’s market momentum. With last year’s remarkable growth figures as an indicator, the event is poised to deliver even more success in 2024, creating a highly competitive yet thriving marketplace.
Key Highlights:-
- Admitad’s Affiliate Carnival 2024 will run from October to December, focusing on boosting brand visibility through publisher collaborations.
- The event saw a 400% increase in orders last year, with brands benefiting from multiple promotional strategies.
- Publishers will receive exclusive payout offers and a chance to win prizes like a trip to Goa for their performance.
- India’s festive season witnessed a ₹3.75 lakh crore surge in retail trade last year, offering massive growth opportunities.