In a pioneering initiative to amplify the message of clean energy, the Adani Group has partnered with radio network Mirchi to launch a live, solar-powered radio studio. This unique collaboration, part of the Adani Group’s “Hum Karke Dikhate Hain” campaign, highlights how renewable energy can power not just essential infrastructure but also entertainment and daily life.
The live broadcasts, which took place in prominent locations in Mumbai and Ahmedabad, featured popular Mirchi RJs who hosted high-energy shows entirely fueled by solar panels. The initiative served as a powerful, on-the-ground demonstration of sustainable innovation, blending music, interviews, and real-life stories of transformation driven by solar power. According to a press release, this marks a world-first in radio broadcasting, showcasing a completely zero-emission show.
The campaign, which has been extended to over 30 cities nationwide, goes beyond the live studio events. Mirchi RJs have been curating and sharing stories of how solar energy is positively impacting farms, schools, and hospitals across the country, bringing the idea of clean power directly to millions of listeners.
This partnership is a testament to the shared vision of both organizations to drive meaningful change. Mirchi, known for its creative and innovative approach to radio, is using its platform to make a cultural and emotional connection with audiences on a critical issue. The Adani Group, with its strong commitment to a green future, is leveraging this collaboration to showcase the practicality and scalability of solar energy in a compelling and relatable format.
The initiative is part of a broader campaign that includes a film titled “Suraj Bhaiya Hain Na,” which further highlights the Adani Group’s dedication to advancing India’s solar future. By engaging audiences through live events, digital content, and a nationwide radio movement, the partnership is proving that India’s clean energy future is not just a concept, but a tangible reality.
Key Highlights::
- The Adani Group and Mirchi have partnered to launch a live, solar-powered radio studio, a first-of-its-kind initiative aimed at promoting clean energy.
- The campaign involved live, solar-fueled radio broadcasts in Mumbai and Ahmedabad, showcasing how renewable energy can power entertainment without any emissions.
- The initiative is part of a nationwide movement that includes Mirchi RJs sharing real-life stories of solar energy’s transformative impact in over 30 cities across India.
- This collaboration demonstrates the Adani Group’s commitment to a green future and Mirchi’s innovative use of its platform to connect with audiences on the importance of sustainability.