Dream11, a leading fantasy sports platform, has launched a high-energy campaign for IPL 2025 titled “Aapki Team Mein Kaun?” (Who’s in Your Team?). This campaign brings together Bollywood superstars Aamir Khan and Ranbir Kapoor alongside India’s top cricketers, including Rohit Sharma, Hardik Pandya, KL Rahul, Jasprit Bumrah, Suryakumar Yadav, and R. Ashwin. The campaign is designed to engage fans by challenging them to create their fantasy teams while celebrating the convergence of sports and entertainment.
Directed by Nitesh Tiwari, the campaign film is a playful, banter-filled narrative where Aamir Khan and Ranbir Kapoor assemble their dream teams, named Aamir11 and Ranbir11, respectively. The duo’s rivalry is fueled by humorous moments, including Aamir Khan mistakenly referring to Ranbir Kapoor as “Ranbir Singh,” leading to a lighthearted feud. The campaign also features surprise appearances by Arbaaz Khan and Jackie Shroff, adding to the entertainment quotient.
The campaign features a star-studded cast, combining Bollywood’s biggest names with India’s top cricketers.
The campaign will air across major platforms, including Star Sports, JioHotstar, and various digital channels.
Fans are encouraged to participate by selecting players for their fantasy teams, enhancing their engagement with the game.
The campaign aims to redefine how fans interact with sports, transforming them from passive viewers into active participants. By leveraging the appeal of both Bollywood and cricket, Dream11 seeks to expand its reach and make the fantasy sports experience more immersive and inclusive for a broader audience.
As the IPL season progresses, the success of the campaign will depend on its ability to maintain viewer engagement and inspire fans to create their fantasy teams. The integration of entertainment and sports will be crucial in attracting new users and retaining existing ones.
Dream11’s “Aapki Team Mein Kaun?” campaign marks a significant step in blending sports and entertainment, creating a unique experience for fans. With its star-studded lineup and engaging narrative, the campaign is poised to captivate audiences and enhance the fantasy sports experience during IPL 2025.
Key Highlights:
- Dream11 has launched a campaign titled “Aapki Team Mein Kaun?” for IPL 2025, featuring Aamir Khan, Ranbir Kapoor, and top Indian cricketers.
- The campaign involves a playful rivalry between Aamir Khan and Ranbir Kapoor as they assemble their fantasy teams, Aamir11 and Ranbir11.
- The campaign aims to engage fans by celebrating the convergence of sports and entertainment, encouraging them to create their fantasy teams.
- The campaign includes surprise appearances by Arbaaz Khan and Jackie Shroff, adding to its entertainment value.