Aaj Tak’s prime-time program ‘Black & White,’ hosted by Sudhir Chaudhary, has solidified its position as the leading Hindi news show in India. Recent data from the Broadcast Audience Research Council (BARC) and YouTube Live analytics highlight the show’s exceptional performance in both television viewership and digital engagement.
In Week 5 of 2025, ‘Black & White’ aired from 9:00 PM to 10:00 PM, Monday through Friday, capturing a Gross Average Minute Audience (AMA) of 9,746,000 in the Hindi-speaking market (HSM) for viewers aged 15 and above. This impressive figure places Aaj Tak ahead of its competitors in the prime-time slot.
The top contenders in the same time slot were:
News18 India: 9,355,000 Gross AMA
Republic Bharat: 8,752,000 Gross AMA
Times Now Navbharat: 6,534,000 Gross AMA
India TV: 6,244,000 Gross AMA
Other notable channels included Zee News (3,718,000), TV9 Bharatvarsh (3,259,000), and ABP News (3,219,000), all trailing behind Aaj Tak’s ‘Black & White.’
‘Black & White’ has also achieved remarkable success on digital platforms. Between February 3rd and 7th, 2025, the show averaged 136,000 concurrent viewers during its live YouTube broadcasts, significantly outperforming its closest competitors.
The leading channels on YouTube Live during the same period were:
Aaj Tak: 136,000 average concurrent viewers
India TV: 68,100 average concurrent viewers
Republic Bharat: 46,700 average concurrent viewers
Times Now Navbharat: 32,600 average concurrent viewers
ABP News: 29,200 average concurrent viewers
This substantial digital engagement underscores ‘Black & White’s‘ appeal to a diverse and tech-savvy audience.
Several elements have contributed to the show’s dominance across platforms:
In-Depth Analysis: ‘Black & White’ offers comprehensive coverage of current events, providing viewers with detailed insights into complex issues.
Engaging Presentation: Sudhir Chaudhary’s authoritative and relatable delivery resonates with a wide audience, enhancing viewer retention.
Cross-Platform Accessibility: The show’s availability on both television and digital platforms ensures it reaches a broad spectrum of viewers, catering to varying preferences.
‘Black & White’ has set a benchmark in Hindi news broadcasting by leading in both television ratings and digital viewership. Its success reflects Aaj Tak’s commitment to delivering quality journalism and adapting to evolving media consumption trends. As the media landscape continues to shift, ‘Black & White’ exemplifies how traditional news outlets can thrive by embracing digital platforms and engaging content delivery.
Key Highlights:
- ‘Black & White’ on Aaj Tak leads prime-time Hindi news with a Gross AMA of 9,746,000.
- The show dominates YouTube Live, averaging 136,000 concurrent viewers.
- Factors such as in-depth analysis and engaging presentation contribute to its success.
- Aaj Tak’s cross-platform strategy ensures extensive reach and viewer engagement.