In a major boost for the at-home beauty and wellness sector, Noida-based startup Yes Madam has reported a stellar financial performance for the fiscal year ended March 2025. The company’s operating revenue doubled to ₹92.5 crore in FY25, a significant jump from ₹45.8 crore in the previous fiscal year. This 102% year-on-year growth trajectory has brought the “Shark Tank India” fame brand within striking distance of the coveted ₹100 crore revenue mark, while successfully remaining in the green.
A key driver of Yes Madam’s robust financial health is its dual-revenue model. While the platform is primarily known for its home salon services, the sale of products accounted for a staggering 54% of its operating revenue, doubling to ₹50 crore in FY25. This includes its proprietary lines such as Sokora and Organica da Roma. The remaining ₹42.5 crore was generated through service commissions, subscriptions, and royalty income. With additional non-operating income from interest and other charges, the company’s total income reached ₹94.5 crore.
Following a high-profile appearance on Shark Tank India Season 3, Yes Madam witnessed a massive surge in brand visibility. The “Shark Tank effect” led to a tenfold increase in website traffic and helped the brand triple its active user base to over 1 million customers. Currently, the platform facilitates over 200,000 monthly bookings across more than 60 cities. This scale is supported by a growing network of 12,000 verified beauty professionals, a workforce that has expanded by 41% since August 2024.
Despite doubling its total expenditure to ₹92.4 crore—driven by a 3.7X increase in business promotion and higher procurement costs—Yes Madam reported a net profit of ₹1.83 crore in FY25. This achievement is particularly notable in the gig-economy service sector, where many players struggle with high customer acquisition costs. The brand’s EBITDA margin and Return on Capital Employed (ROCE) stood at 0.57% and 2.29%, respectively, reflecting a lean and disciplined approach to scaling.
As the Indian home salon market continues its rapid expansion, Yes Madam is strategically positioning itself to bridge the gap between local parlors and premium salons. By focusing on transparency, such as its “per-minute” pricing model and single-use product kits, the company is building deep consumer trust as it targets an ambitious annualized revenue run rate of ₹1,000 crore in the coming years.
Key Highlights:
- Revenue Surge: Yes Madam reported an operating revenue of ₹92.5 crore in FY25, marking a 102% increase from ₹45.8 crore in FY24.
- Profitability Achieved: The startup remained profitable for the second consecutive year, posting a net profit of ₹1.83 crore in FY25.
- Product Strategy: Over half of the company’s revenue (₹50 crore) came from product sales, highlighting a successful diversification beyond just services.
- Operational Scale: Following its Shark Tank success, the brand now serves 60+ cities with 12,000 beauty professionals and a million active users.