In a remarkable display of bootstrapped growth, Ghaziabad-based babycare brand StarAndDaisy has announced it reached a revenue milestone of ₹108.5 crore within just five years of operation. Founded in 2020 during the peak of the digital commerce shift, the startup has transformed from a niche online seller into a dominant “full-stack” parenting partner. By focusing on premium international-standard baby gear at accessible Indian price points, the company has maintained a compound annual growth rate that rivals even the most heavily funded players in the $30 billion Indian childcare market.
Founded by Akshay Arya and Anshul Arya, StarAndDaisy addressed a critical gap in the market: the lack of high-quality, aesthetically modern baby gear that didn’t carry a luxury import tax. Starting with a modest portfolio, the brand has scaled to over 400 Stock Keeping Units (SKUs), including ergonomic strollers, multifunctional high chairs, and smart nursery furniture. This rapid scaling was fueled by an “omni-channel” approach, with the brand securing top-seller status on Amazon, Flipkart, and FirstCry while simultaneously growing its direct-to-consumer (D2C) platform, snd.in.
The company’s jump to the ₹100 crore club is largely attributed to its heavy investment in Research and Development (R&D). Unlike many competitors that rely solely on third-party manufacturing, StarAndDaisy emphasizes proprietary designs that cater specifically to Indian household needs—such as compact, foldable gear for urban apartments.
Key drivers of their growth include:
- Brand Authority: Winning the “Most Promising Brand” award from The Economic Times and roping in Bollywood actress Ameesha Patel as a brand ambassador to increase national visibility.
- Category Dominance: Expanding beyond basic gear into educational toys, maternity essentials, and clothing, creating a high “Customer Lifetime Value” (CLV).
- Consumer Trust: Achieving high ratings across major marketplaces by maintaining rigorous safety standards that mirror European quality certifications.
With its recent revenue clocking in at ₹108.5 crore as of March 31, 2025, StarAndDaisy is now eyeing its next phase of expansion. The founders have indicated that the next three years will focus on Offline Retail—planning to launch experience centers across metro cities—and International Exports, targeting markets in the Middle East and Southeast Asia.
Despite being an unfunded, “bootstrapped” entity, the company’s lean operational model has allowed it to remain profitable while scaling. As it prepares for the 2026 fiscal year, StarAndDaisy is integrating AI-driven personalization on its app to provide parents with tailored product recommendations and health consultancies, ensuring it remains the first choice for the “new-age” Indian parent.
Key Highlights:
- Financial Milestone: StarAndDaisy has reached an annual revenue of ₹108.5 crore within five years, maintaining its status as a leading bootstrapped babycare brand.
- Product Expansion: The company has grown its catalog to over 400 SKUs, focusing on premium strollers, car seats, and nursery furniture.
- Market Strategy: Success was driven by a strong presence on major e-commerce platforms and a strategic brand partnership with actress Ameesha Patel.
- Future Goals: The startup aims for further growth by expanding into physical retail stores and international markets by the end of 2026.