In a strategic move to redefine beauty standards in the Indian market, Maybelline New York has officially appointed Bollywood sensation Kiara Advani as its newest brand ambassador for India. Announced on February 2, 2026, this partnership signals a fresh chapter for the world’s leading makeup brand, focusing on beauty as a tool for self-expression rather than mere transformation. Kiara joins the ranks of global icons representing the brand, bringing a mix of aspirational glamour and relatable authenticity.

Kiara Advani, known for her confident and modern persona, was chosen for her ability to balance global appeal with a deep sense of self. According to the brand, she perfectly embodies the “ever-curious and expressive” Maybelline consumer in India.

“Makeup, for me, is a form of self-expression. It shifts with my mood and mindset,” said Kiara Advani during the launch. “Becoming the face of Maybelline New York is meaningful because the brand supports self-exploration through the power of makeup.”

Maya El Aramouni, General Manager of Maybelline New York India, noted that Kiara’s appointment is a pivotal moment for the brand as it seeks to create beauty that feels “intuitive and inclusive” for the contemporary Indian audience.

Launching Innovation: The Maybelline Serum Lipstick

To celebrate this new association, Maybelline New York has introduced its latest breakthrough: the Maybelline Serum Lipstick. The campaign features Kiara sporting the bold matte shade ‘Wildcard’, highlighting a shift toward high-performance products that prioritize lip care.

Key features of the new collection include:

• Serum-Level Hydration: Infused with Hyaluronic Acid and a nourishing oil blend.
• Long-Wear Performance: Delivers 8-hour plumping moisture and visibly smoother lips in a single swipe.
• Versatile Range: Available in 13 shades across Satin and Matte finishes, specifically curated to flatter all Indian skin tones.

Born in the bold and diverse culture of New York, Maybelline continues to leverage its history of innovation and accessibility. By partnering with one of India’s most influential actors, the brand aims to strengthen its position at the intersection of trend-forward fashion and everyday inclusivity.

Key Highlights:

• New Brand Face: Kiara Advani has been named the official India brand ambassador for Maybelline New York as of February 2, 2026.
• Product Debut: The partnership was marked by the launch of the Maybelline Serum Lipstick, featuring 8-hour hydration via Hyaluronic Acid.
• Inclusive Beauty: The new lipstick line offers 13 shades designed specifically to complement the diversity of Indian skin tones.
• Strategic Vision: The collaboration focuses on self-expression and identity, moving the brand’s narrative toward intuitive and care-infused makeup.