As it gears up for a public listing in 2027, the Noida-based “astrotech” leader Astrotalk has successfully unlocked a massive new revenue stream. Its e-commerce venture, Astrotalk Store, has emerged as a high-growth engine, generating over ₹140 crore in operating revenue in 2025—its first full year of commercial operations. This rapid scaling from a modest ₹30 lakh internal experiment signals a major shift in how the platform intends to diversify its income beyond digital consultations.

From Advice to Artifacts: The Scaling of Astrotalk Store

Launched in November 2024, the Astrotalk Store was designed to meet a specific consumer need: authentic physical products recommended by astrologers during online sessions.

• Rapid Scale-Up: After proving the model with an initial ₹30 lakh investment, the company infused an additional ₹40 crore to fortify supply chains and inventory.
• Volume Milestones: The platform fulfilled over 1.6 million orders in 2025, specializing in high-trust categories like certified gemstones, Rudraksha, and ritual essentials.
• Monthly Momentum: The e-commerce vertical is currently operating at a monthly revenue run rate of approximately ₹20 crore, with an annualized run rate (ARR) exceeding ₹200 crore.

Strategic Diversification for a 2027 IPO

While the core consultation business remains the dominant force—reporting ₹1,176 crore in revenue for FY25—the e-commerce arm is pivotal for building a resilient, high-margin revenue mix.

• Market Opportunity: Founder Puneet Gupta noted that India’s spiritual product market is “extremely fragmented.” By providing authenticated products and standardized pricing, Astrotalk aims to organize this unorganized sector.
• Expanding Footprint: The brand is expanding onto marketplaces like Amazon and Blinkit and plans to open its first offline experiential stores in Delhi-NCR by 2026.
• International Ambitions: An international e-commerce site targeting the US and NRI populations is also in the pipeline to capture global spiritual spending.

Future Outlook: Targeting ₹500 Crore ARR

The company has set an aggressive target of reaching ₹400–500 crore in ARR from the e-commerce vertical by FY27. With a pipeline of over 500 new products focusing on daily-use and repeat-purchase categories, the goal is to shift from one-time transactions to habitual, long-term consumption. Currently, the platform enjoys a 24% repeat purchase rate, with nearly half of its sales coming from Tier 2 and Tier 3 cities.

Key Highlights:

• Revenue Milestone: Astrotalk’s e-commerce arm, Astrotalk Store, clocked ₹140 crore in revenue in 2025, hitting a ₹200 crore ARR.
• Consultation Integration: The store converts advice into sales by offering authenticated gemstones, Rudraksha, and idols recommended during sessions.
• IPO Roadmap: The startup is diversifying its revenue mix ahead of its planned 2027 public listing, following a doubling of overall revenue to ₹1,176 crore in FY25.
• Offline & Global Expansion: Plans include opening experiential centers in Delhi-NCR and launching a dedicated international e-commerce platform for the NRI market.