In a major strategic move to dominate the next generation of artificial intelligence, Apple has officially acquired Q.ai, an Israeli-based startup specializing in advanced audio and machine learning. This landmark deal, reportedly valued at nearly $2 billion, marks Apple’s second-largest acquisition in history, trailing only the $3 billion purchase of Beats Electronics in 2014.

Founded in 2022, Q.ai has operated primarily in “stealth mode,” developing groundbreaking technology that allows devices to interpret whispered or silent speech. By utilizing high-fidelity sensors and machine learning to analyze “facial skin micromovements,” the startup’s software can detect words mouthed by a user without any audible sound.

This acquisition signals a significant shift for Apple Intelligence. The integration of Q.ai’s technology is expected to enhance:

• AirPods & Wearables: Improved audio clarity in extremely noisy environments and the ability to give “silent” commands to Siri.
• Apple Vision Pro: Enhanced spatial computing experiences through subtle facial muscle movement detection.
• Accessibility: New communication avenues for individuals with speech impairments.

The acquisition brings roughly 100 Q.ai employees into Apple’s hardware division, including CEO Aviad Maizels. This deal marks a “second exit” to Apple for Maizels; he previously sold PrimeSense—the company behind the technology that became Face ID—to Apple in 2013 for $345 million.

Johny Srouji, Apple’s Senior Vice President of Hardware Technologies, praised the move, stating that Q.ai is “pioneering new and creative ways to use imaging and machine learning.” The deal was backed by heavyweights like Kleiner Perkins, Google Ventures (GV), and Spark Capital, underscoring the high industry value of Q.ai’s intellectual property.

Key Highlights:

• Record Deal: Apple acquires Israeli startup Q.ai for an estimated $2 billion, its largest purchase since Beats.
• Silent Speech Tech: The startup specializes in AI that reads facial micromovements to interpret speech without sound.
• Product Impact: The technology is slated to revolutionize Siri, AirPods, and Vision Pro, focusing on privacy and noise-canceling capabilities.
• Proven Leadership: Q.ai founder Aviad Maizels (formerly of PrimeSense) rejoins Apple to lead the integration of these AI audio tools.