NDTV has officially announced the launch of ‘AutoMate’, a groundbreaking multi-format franchise designed to decode the rapidly evolving landscape of Indian mobility. Moving beyond traditional car reviews, the platform aims to explore how movement is being redefined by artificial intelligence, sustainability, and digital connectivity.

Set to premiere on January 10, 2026, ‘AutoMate’ is positioned at the intersection of technology and lifestyle, making complex industry shifts—like the transition to Electric Vehicles (EVs) and software-defined machines—accessible to the everyday consumer.

Curated by Siddhartha Sharma, Executive Editor of NDTV Auto, the show breaks the mold of conventional automobile programming. It follows a modular format, allowing content to seamlessly transition from a deep-dive weekly television show on NDTV 24×7 and NDTV Profit to crisp, engaging digital snippets for social media.

‘AutoMate’ is structured into specialized segments to provide a 360-degree view of the automotive world:

• AutoMate Reviews & Head-to-Head: Practical, honest evaluations and comparisons of cars, bikes, and EVs to aid buyer decisions.
• AutoMate Shift: A dedicated look at the future, focusing on hybrid technology, connected vehicles, and green energy.
• AutoMate Culture & Travel: Exploring the human side of driving, from overlanding communities to iconic road trips across India.
• AutoMate CXO & News: High-level industry updates and leadership insights through the exclusive ‘Drive Cast’ series.

The launch comes at a pivotal time as the industry moves from “horsepower to brainpower.” As Siddhartha Sharma noted, mobility today is as much about energy choices and software as it is about engines. The show’s clean, contemporary visual language and high-quality production aim to reflect this high-tech shift while maintaining NDTV’s hallmark of balanced, credible reporting.

Whether you are a first-time buyer looking for a budget EV or a seasoned enthusiast interested in the latest ADAS (Advanced Driver Assistance Systems) technology, ‘AutoMate’ promises to be your ultimate guide to the future of how India moves.

Key Highlights:

• Launch Date: NDTV’s ‘AutoMate‘ premieres on January 10, 2026, across TV and digital platforms.
• Core Focus: Decodes India’s shift toward smart, sustainable, and connected mobility beyond traditional engines.
• Multi-Format: Modular segments allow the show to function as both a long-form TV program and short-form digital content.
• Expert Curation: Led by Siddhartha Sharma, the show integrates product reviews with policy analysis and cultural stories.