The TATA Women’s Premier League (WPL) is returning for its fourth edition from January 9 to February 5, 2026, solidifying its position as a major force in India’s sports and advertising landscape. JioStar, the official broadcaster and streaming partner, has announced a robust lineup of 15 sponsors for the upcoming season, reflecting a significant surge in commercial interest for women’s cricket.

The roster for WPL 2026 features a blend of global market leaders and homegrown giants across multiple sectors:

• BFSI & Fintech: State Bank of India (SBI), BHIM UPI, Tata Capital, and Policybazaar.
• Tech & AI: OpenAI (ChatGPT) and OnePlus.
• Automotive & Tyres: TVS Eurogrip Tyres and VIDA (Electric Vehicles).
• Consumer Goods & FMCG: Kingfisher Premium Packaged Drinking Water, Pidilite, Wipro, Reckitt Benckiser India, and Mast Masala.
• Lifestyle & Retail: Kalyan Jewellers and Crystal Cook N Serve.

While traditional categories like beverages and consumer tech remain strong, the 2026 season sees a massive expansion into emerging sectors like Artificial Intelligence and Electric Vehicles. This shift indicates that WPL has evolved from an “emerging” property into a mainstream cultural and commercial platform.

Anup Govindan, Head – Sports Sales at JioStar, noted,”WPL 2026 marks a clear inflection point. Brands are looking beyond short-term visibility to build deeper, long-term associations. The diversity of categories on board reflects the growing confidence in women’s cricket as a premium media property.”

The fourth edition of TATA WPL begins with a blockbuster opening match on January 9 at the Dr. DY Patil Sports Academy in Navi Mumbai, where defending champions Mumbai Indians face off against Royal Challengers Bengaluru.

Fans can catch every boundary and wicket live on the Star Sports Network, with high-definition digital streaming exclusively on JioHotstar.

Key Highlights:

• Tournament Dates: TATA WPL 2026 runs from January 9 to February 5, 2026, featuring 15 major brand sponsors.
• Broadcasting Partners: JioStar is the official media partner, with matches airing on Star Sports and streaming on JioHotstar.
• Commercial Growth: New sectors like AI (OpenAI) and EV (VIDA) have joined traditional FMCG and BFSI brands, signaling a mainstream shift.
• Opening Match: The season starts with a high-stakes clash between Mumbai Indians and Royal Challengers Bengaluru in Navi Mumbai.