Ajay Mehta, a key architect of branded content and creative services, has resigned from WPP Media after more than eleven years with the network. Mehta, who most recently served as Head — Content & Creative Services at WPP Media and was formerly the Chief Content Officer at Mindshare India, leaves behind a legacy of establishing branded content as a central strategic pillar that delivered cultural relevance and measurable business impact for clients.
Mehta’s contributions, highlighted in a Storyboard18 report, were pivotal in transforming the media network’s content and creative services approach. During his tenure at Mindshare and GroupM (now WPP Media), he was instrumental in building and expanding the branded-content vertical.
Mehta’s leadership evolved content partnerships into a robust, integrated model that effectively connected brands with publishers, creators, digital platforms, and entertainment ecosystems. This approach helped unlock significant value for clients across major categories, including FMCG, telecom, retail, finance, automotive, and technology.
- Mindshare Tenure: During his nearly nine-year stint at Mindshare, Mehta rose from Vice-President to Senior Vice-President, leading content strategy for key clients such as Hindustan Unilever.
- Industry Recognition: His time at GroupM/WPP Media was marked by notable industry recognition, including a prestigious Cannes Glass Lions Grand Prix win. This achievement significantly showcased India’s growing strength in media-led creative storytelling on the global stage.
Mehta’s exit occurs as the media industry is recalibrating, increasingly assessing agencies based on their content capabilities, platform agility, and executional excellence, rather than just traditional media-buying scale. As WPP Media looks to its next phase of leadership, Mehta departs, having successfully established content as a foundational strategic pillar within the organization.
Key Highlights:
- Ajay Mehta has resigned from his position as Head — Content & Creative Services at WPP Media after over eleven years with the network.
- Mehta, who also served as Chief Content Officer at Mindshare India, is recognized as a key architect who built the branded-content vertical into a robust, integrated model for the organization.
- His tenure was marked by significant industry success, including a Cannes Glass Lions Grand Prix win, and he worked with major clients such as Hindustan Unilever.
- Mehta leaves a legacy of establishing content as a central strategic pillar at WPP Media at a time when the media industry is prioritizing creative capabilities and platform agility.