India’s renowned music entertainment channel, has completed 18 years, marking nearly two decades as a definitive destination for discovering and enjoying Bollywood music and pop culture. Launched in 2007, the channel has consistently championed song premieres, artist debuts, and culture-driving music moments.
As it turns “Haq Se 18,” 9XM remains a leading voice in modern entertainment, commanding widespread love from viewers who have grown up with its unique blend of music, signature hits, and quirky humor. The channel has pioneered various formats, including:
- Exclusive Bollywood track drops and talent introductions.
- Creator-led shows like Reel Star.
- India’s first-ever AI-powered show, Ai Wala Show.
This year, the channel successfully rekindled nostalgia by merging its popular “90’s Hain Hum” format with timeless melodies, reaffirming its status as one of India’s most loved music destinations.
Beginning today, 9XM is launching a month-long birthday and gratitude celebration. This special campaign will feature:
- The biggest musical memories from the past 18 years.
- Special moments and appearances with Bollywood artists.
- The quirky madness of its beloved animated characters.
The celebration marks the triumphant return of 9XM’s iconic character lineup:
- Bade–Chote: The original meme kings of Bakwas Band Kar.
- Bheegi Billi: Declaring, “Pyaar ka expression ho ya heartbreak ka session, main hamesha filmy hoon!”
- Betel Nuts: Proclaiming, “Energy ho toh hum jaisi — full volume, full power!”
- Badshah Bhai: Sharing, “Suno sabki, karo apni — bas music loud hona chahiye.”
- Falli & Balli: Adding, “Masti ho ya melody — hum dono always ready!”
Bhupendra Makhi, CEO, reflected on the milestone: “Completing 18 years is not just a milestone — it’s a testament to the love our audience has shown us. We promise to keep raising the bar and delivering the music experience India truly deserves.”
Nihal Ghosh, Sales Head, highlighted the channel’s massive cultural influence: “9XM proudly stands as a leading voice of the modern entertainment, capturing the attention of an impressive 98 million captivating audience of India monthly. This remarkable reach reflects… a powerful connection with the nation’s most dynamic and forward-thinking generation.”
Himanshu Gupta, Programming Head, affirmed the core philosophy: “Our content philosophy has always been rooted in authenticity, experimentation, and entertainment.”
With a rich legacy and a future built on innovation, 9XM remains committed to delivering unforgettable entertainment and shaping India’s music experience for years to come.
Key Highlights:
- 18th Anniversary: Music channel 9XM has completed 18 years, celebrating nearly two decades as a key destination for Bollywood music, artist debuts, and pop culture in India.
- Celebration & Characters: The channel launches a month-long birthday and gratitude celebration featuring musical memories and marking the return of its iconic animated characters, including Bade–Chote and Bheegi Billi.
- Massive Reach: 9XM maintains a massive reach, captivating an impressive 98 million audience across India monthly, solidifying its position as a preferred partner for advertisers and a trend-setter for youth culture.
- Innovation Focus: The channel continues its focus on innovation, having pioneered shows like Reel Star and Ai Wala Show, ensuring it remains at the forefront of the evolving music and entertainment experience in India.