Times Now cemented its position as the premier English news destination during the crucial counting week of the 2025 Bihar Assembly Elections. The channel emerged as the undisputed market leader, setting new benchmarks for viewership and audience engagement.
Times Now achieved a commanding 39% viewership share during Week 45, reinforcing its authority as the preferred election headquarters for English news audiences. This strong performance underscores the channel’s penetration across major cities and metros.
The network’s dominance peaked on Counting Day, November 14, 2025, where it recorded a massive 51 percent share, surging far ahead of all competitors. This impressive lead reflects high audience trust in the channel for real-time updates, sharp reporting, and credible election insights.
- Prime Time Supremacy: The momentum continued into the critical evening hours. Between 8 PM and 11 PM on Counting Day, Times Now secured a striking 57 percent share, powered by its flagship shows: India Upfront, The Newshour @9, and The Newshour @10.
Times Now also demonstrated leadership during the pre-result phase:
- Exit Poll Coverage: The channel commanded viewership during the Exit Poll coverage on November 11, securing a robust 52 percent share.
- Overall Build-up: Throughout the entire election build-up, spanning Weeks 40 to 45, Times Now maintained a consistent 38 percent share, reaffirming its unwavering hold over the English news category.
With its blend of comprehensive reporting, incisive debates, and high-powered programming, Times Now has once again established itself as the country’s definitive election coverage hub, successfully capturing the attention and confidence of English news audiences throughout the 2025 Bihar Assembly Elections.
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- Viewership Lead: Times Now emerged as the top English news channel during the 2025 Bihar Assembly Elections counting week (Week 45), securing a commanding 39% viewership share.
- Counting Day Peak: On Counting Day, November 14, 2025, the channel recorded a dominant 51% share, which further surged to 57% during the 8 PM to 11 PM prime-time slot.
- Exit Poll Dominance: The channel also led the Exit Poll coverage on November 11, securing a 52% share, confirming its status as a trusted source for pre-result trends.
- Sustained Authority: Times Now maintained a consistent 38% share throughout the entire election build-up period (Weeks 40 to 45), demonstrating its strong, sustained leadership in election reporting across megacities.