Balaji Telefilms Ltd., a leader in Indian entertainment content, officially announces its strategic entry into the digital and spirituality-tech space with the launch of ‘AstroVani by Balaji’. Heralded as India’s first premium astrology application, AstroVani is set to bridge the gap between ancient Indian wisdom and modern technology, offering a reliable, private, and engaging platform for personalized life guidance.
The cutting-edge app is designed for a new generation, combining trusted Indian astrology with digital convenience. It provides a comprehensive suite of services, including daily horoscopes, life advice, and, most notably, live one-on-one consultations with verified experts. Users can connect with a curated network of professional astrologers, numerologists, and palmists for personalized guidance on critical life areas such as career, relationships, health, and family.
The launch of AstroVani is a key step in Balaji Telefilms’ broader digital transformation and expansion strategy. The app prioritizes a seamless, ad-free, and user-friendly experience where privacy and expert credibility are paramount.
Ektaa R Kapoor, Founder and Joint MD, Balaji Telefilms Ltd., emphasized the personal conviction behind the initiative: “I’ve always believed in the power of astrology as it has been a guiding force in my life, offering perspective and direction throughout my journey. AstroVani by Balaji is something I’ve envisioned for a long time; it’s a heartfelt initiative created to help people across India connect with the best astrologers to find guidance that fits seamlessly into their daily lives. My hope is that it becomes a trusted companion for anyone seeking clarity and confidence in their journey.”
Sanjay Dwivedi, Group CEO, Balaji Telefilms Ltd., highlighted the business imperative: “With AstroVani by Balaji, we continue our digital transformation journey by entering a high-engagement category that combines India’s cultural depth with the convenience of technology. This launch reinforces our commitment to building scalable digital products that extend Balaji’s legacy beyond entertainment into everyday relevance for consumers.”
The core philosophy of the platform is built around authenticity and accessibility. The rigorous verification process for all on-boarded experts—including astrologers, numerologists, and palmists—ensures that users receive genuine and reliable consultation.
Dhaval Sheth, Chief Strategy Officer, Balaji Telefilms Ltd., elaborated on the product’s design: “Our vision is to create a product that taps into one of India’s most trusted cultural pillars—astrology—and present it through a credible, tech-driven experience that today’s audiences can relate to. Every element of AstroVani by Balaji, from its design to its user flow and expert onboarding, has been built to ensure trust, ease, and relevance. As we enter the fast-growing spirituality-tech space, our focus will be on making AstroVani by Balaji a platform that balances authenticity with accessibility.”
AstroVani by Balaji is currently available for download on the Android platform and is scheduled for a swift launch on iOS, inviting a wider audience to begin a trusted journey of self-discovery and balanced living.
Key Highlights:
- Launch of AstroVani: Balaji Telefilms Ltd. has launched ‘AstroVani by Balaji,’ positioning it as India’s first premium astrology app.
- Premium Service Offerings: The app blends traditional Indian astrology with technology, offering daily horoscopes and live, one-on-one video/chat consultations with verified experts (astrologers, numerologists, and palmists).
- Strategic Focus: The platform emphasizes a premium, ad-free user experience, with core values centered on user privacy, credibility, and ensuring the authenticity of its guidance.
- Digital Expansion: The launch marks a strategic digital transformation by Balaji Telefilms, moving into the high-engagement spirituality-tech sector to extend its brand relevance beyond entertainment.