As the nation ushers in the auspicious festive season, ET NOW, India’s premier English business news channel, has launched its Mega Diwali programming special, themed “Samvat 2082: Save, Invest, Prosper.” This comprehensive, week-long financial guide is perfectly timed to equip investors, businesses, and consumers with the insights needed to navigate the new Hindu financial year.
The special coverage, which runs this entire week, capitalizes on a unique confluence of powerful economic factors—including recent GST rate cuts across key sectors and the government’s renewed focus on easing household financial burdens—making it a critical time for financial planning.
The programming will decode the pulse of the Indian economy, assess investment sentiment, and empower viewers with direct advice from the nation’s most influential market voices, CEOs, and fund managers.
Key Segments and Financial Insights:
| Program Segment | Focus & Financial Strategy | Expert Lineup (Featured) |
| Investment Gurus | Decoding market philosophies and outlooks for Samvat 2082 (short-term and long-term). | Atul Suri, Hiren Ved, Ramesh Damani, Rajeev Thakkar |
| Consumption Pulse | Analyzing festive spending trends and market vitality across key sectors like automobiles, FMCG, retail, and real estate. | Santosh Iyer (Mercedes-Benz India), Harsh Mariwala (Marico), Pushpa Bector (DLF Retail) |
| Cracker Stocks | Identifying high-potential market opportunities: Safe Sparklers (low risk), High-Risk Rockets, and Value Bombs. | Market analysts and brokerage heads |
| The Money Show | Blending essential personal finance, investor behavior, and India’s cultural philosophy of wealth creation. | Personal finance experts and CAs |
The special programming culminates with the much-anticipated Grand Muhurat Trading Special on October 21st, from 1:00 PM to 3:00 PM. This auspicious session, marking the official beginning of the new Samvat year, will feature live market coverage and expert commentary from top market veterans, including Nilesh Shah, Sunil Singhania, and Vijay Kedia, who will share their final insights for maximizing returns in the new financial year.
This mega-series, presented by SBI Bank and co-powered by SBI Life Insurance and Polycab, is a definitive resource for every investor looking to ‘Save, Invest, and Prosper’ in the promising financial landscape of Samvat 2082.
Key Highlights:
- ET NOW is hosting its mega Diwali programming special titled “Samvat 2082: Save, Invest, Prosper”, a week-long financial guide.
- The special features top market experts and CEOs, including Ramesh Damani and Vijay Kedia, sharing investment strategies and stock picks for the new Hindu financial year.
- Key segments like ‘Investment Gurus’, ‘Consumption Pulse’, and ‘Cracker Stocks’ will focus on deciphering market trends, festive spending, and identifying promising long and short-term investment opportunities.
- The programming will conclude on October 21st (1:00 PM – 3:00 PM) with the Grand Muhurat Trading Special, offering live coverage and expert insights for the auspicious trading session.