BIG FM, one of India’s largest and most influential radio networks, has officially partnered with the Paralympic Committee of India (PCI) as the Official Radio Partner for the upcoming IndianOil New Delhi 2025 World Para Athletics Championships. This collaboration is set to amplify the inspiring stories of para-athletes, ensuring nationwide engagement for this landmark sporting event.
The prestigious championships, scheduled to take place at the Jawaharlal Nehru Stadium in New Delhi from September 27 to October 5, 2025, mark the first time this global para-athletics competition is being hosted on Indian soil. The event will bring together an unprecedented gathering of over 2,500 para-athletes from around the world, underscoring India’s growing commitment to inclusivity and sporting excellence.
The core objective of the partnership is to leverage BIG FM’s extensive reach across metropolitan and regional markets to build unparalleled excitement, raise widespread public awareness, and passionately spotlight the journeys of resilience and determination demonstrated by the participating para-athletes.
As the Official Radio Partner, BIG FM will roll out a comprehensive programming strategy designed to bring the action and the heroes closer to millions of listeners nationwide. This campaign will include:
- Special Segments: Dedicated radio slots focusing on the history of the championships and the progress of the Indian squad.
- Exclusive Athlete Interviews: Inspiring conversations with participating para-athletes, coaches, and key PCI officials, including President Devendra Jhajharia.
- Engaging Listener Initiatives: On-air contests, trivia, and interactive segments designed to drive fan participation and on-site attendance.
Speaking on the significant association, Sunil Kumaran, CEO of BIG FM, highlighted the network’s commitment: “We are proud to partner with the Paralympic Committee of India for this historic championship. BIG FM has always believed in celebrating real heroes and impactful stories, and this association allows us to amplify the journeys of extraordinary para-athletes to millions of listeners across India.”
The event is seen as a pivotal moment for the Paralympic movement in India. Devendra Jhajharia, President of the Paralympic Committee of India (PCI) and a decorated para-athlete himself, emphasized the broader mission: “The IndianOil New Delhi 2025 World Para Athletics Championships are not just about competition, but about changing perceptions and inspiring the next generation. BIG FM’s support as Radio Partner will help us reach households nationwide and ensure these stories resonate far and wide.”
Through this strategic alliance, BIG FM reinforces its corporate ethos of championing positive change and promoting social inclusivity through the power of entertainment, aligning a major media platform with one of the most significant and inspiring sporting events in India’s history. The championships promise to be a powerful showcase of human spirit, athleticism, and the growing global stature of Para-sports.
Key Highlights:
- Official Radio Partnership: BIG FM has officially partnered with the Paralympic Committee of India (PCI) as the Radio Partner for the IndianOil New Delhi 2025 World Para Athletics Championships.
- Historic Event Details: The championships, featuring over 2,500 para-athletes from around the world, will be hosted in India for the first time at the Jawaharlal Nehru Stadium from September 27 to October 5, 2025.
- Broadcasting Strategy: BIG FM will leverage its nationwide network to raise awareness, build excitement, and air special segments, interviews with para-athletes, and engaging initiatives to amplify their inspiring stories.
- Commitment to Inclusivity: The partnership supports the championships’ goal of changing perceptions, inspiring future generations, and reinforcing BIG FM’s dedication to championing positive change and social inclusivity through media.