In a significant business expansion, Shyam Steel, a leading name in India’s steel industry with a legacy of over 79 years, has announced its entry into the decorative paints market with its new brand, Macaw Paints. The company has onboarded Bollywood actor Kartik Aaryan as the official brand ambassador to lead the brand’s campaign.
The launch of Macaw Paints was strategically timed to coincide with the auspicious occasion of Navratri and the beginning of Durga Puja festivities in West Bengal. This move reflects Shyam Steel’s deep cultural connection with the region and its aim to transition “from the strength of steel to the magic of paints,” as stated by a company spokesperson. The brand’s philosophy, “Macaw ke rang, magic ke sang,” promises to bring bold, vibrant, and premium paints to homes across India, built on the same foundation of trust and reliability that the company has established in the steel sector.
Kartik Aaryan, a popular actor with widespread appeal among both youth and families, expressed his excitement about the association. “Just as paints bring joy and vibrancy to our lives, Macaw Paints brings freshness and magic to every home,” Aaryan said in a statement. He added that being part of a brand trusted by families for decades makes the collaboration “truly special.”
The launch of Macaw Paints signals a new chapter for Shyam Steel as it diversifies its consumer-facing portfolio. With the Indian decorative paints market being one of the fastest-growing consumer segments, this move positions Macaw Paints to compete with established players and become a household name by leveraging the company’s long-standing reputation for quality.
Key Highlights:
- New Product Launch: Shyam Steel, a major Indian steel company, has entered the decorative paints industry with its new brand, Macaw Paints.
- Kartik Aaryan as Brand Ambassador: Bollywood actor Kartik Aaryan has been signed as the brand ambassador to promote Macaw Paints, leveraging his popular appeal with both youth and families.
- Strategic Timing and Location: The launch was strategically timed with the start of Navratri and Durga Puja in West Bengal, reflecting the brand’s cultural resonance with the region.
- From Steel to Paints: The move marks a significant business diversification for Shyam Steel, which aims to extend its reputation for quality and trust from the steel industry to the paints sector.