OTTplay, an AI-powered OTT aggregator, has announced a new partnership with Amazon Prime to provide its customers with Prime Lite subscriptions. This collaboration aims to enhance the value proposition for OTTplay users by bundling Prime Lite benefits with their existing subscriptions. The move will make Prime Video’s content, along with a range of other Amazon Prime benefits, more accessible to users across India.
Amazon Prime Lite subscriptions will be available to OTTplay customers in two ways:
- Bundled ISP Offerings: OTTplay has partnered with various Internet Service Providers (ISPs), including NetPlus, KCCL, NXT, and Railtel, to offer Prime Lite as part of their bundled plans. This makes it easier for customers in over 1,000 cities and towns across India to get access to both high-quality internet connectivity and premium entertainment.
- Top-Up for OTTplay Premium Subscribers: Existing OTTplay Premium subscribers can add the Prime Lite subscription as a top-up for an annual fee of ₹799. This provides them with an affordable way to expand their content library and enjoy additional benefits.
The Prime Lite subscription, now available through OTTplay, offers several key advantages to customers:
- Prime Video Access: Unlimited access to Prime Video’s extensive library of movies, TV shows, and award-winning Originals. This content will be available in HD quality with ads and can be viewed on a single device of the user’s choice.
- Shopping and Shipping Benefits: Subscribers will also gain access to other Prime Lite perks, including free Same-Day or Next-Day delivery on eligible products, special Prime-only offers, and early access to major shopping events like Prime Day and the Amazon Great Indian Festival.
This partnership underscores OTTplay’s vision of becoming a comprehensive “super app” for entertainment, while allowing Prime Video to expand its reach and user base through a new distribution model.
Key Highlights:
- OTTplay has partnered with Amazon Prime to offer Prime Lite benefits to its customers, including Prime Video content and shopping perks.
- The Prime Lite subscription will be available through bundled plans with partner ISPs and as a ₹799 annual top-up for existing OTTplay Premium subscribers.
- The collaboration aims to provide users with a more comprehensive entertainment and lifestyle package, leveraging OTTplay’s AI-powered aggregation model.
- This strategic move helps both companies expand their market reach, with OTTplay offering more value and Prime Video gaining access to a new audience across India.