The highly anticipated return of the iconic daily soap, ‘Kyunki Saas Bhi Kabhi Bahu Thi’, has shattered records, logging an astounding 1.659 billion minutes of watch time in its launch week. The second season, which premiered on Star Plus and JioHotstar on July 29, has re-established itself as a cultural phenomenon, achieving the highest-rated GEC fiction debut in India and becoming the biggest-ever fiction launch across both television and digital platforms.
The show’s massive success is a testament to the enduring appeal of the Virani family saga. In just the first four days, the show drew a remarkable 31.1 million TV viewers, with an impressive 15.4 million tuning in for the premiere episode alone. This incredible viewership has propelled the series to the top of the weekly television rating points (TRP) charts, where it is currently ranked alongside another popular show, ‘Anupamaa,’ with a TRP of 2.3. The premiere episode’s individual success with a 2.5 TVR, a number rarely seen in recent history for a new fiction show, underscores the immense fan anticipation and nostalgia surrounding the series.
Sumanta Bose, Head of Cluster, Entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati), JioStar, highlighted the multi-generational appeal of the show, stating, “The return of Kyunki Saas Bhi Kabhi Bahu Thi has proven that great storytelling never loses its power. This launch is a cultural moment that bridges generations, and we are proud to have delivered it to millions of homes across platforms.” The show’s success is not just limited to traditional television; its strong performance on JioHotstar also signals a growing trend of audiences consuming daily fiction content on streaming platforms.
The comeback season has successfully combined the nostalgia of the original series with a contemporary storyline, resonating with both long-time fans and a new generation of viewers. The strong audience response has also generated significant buzz online, with over 17,300 social media mentions, driven by fan excitement and a high positive sentiment of 86%. With its record-breaking launch, ‘Kyunki Saas Bhi Kabhi Bahu Thi S2’ has not only reclaimed its place as a television giant but has also set a new benchmark for GEC fiction content in the era of hybrid viewing.
Key Highlights:
- ‘Kyunki Saas Bhi Kabhi Bahu Thi S2‘ recorded an impressive 1.659 billion minutes of watch time in its launch week across Star Plus and JioHotstar.
- The show’s debut has been the highest-rated GEC fiction launch in recent history, attracting 31.1 million TV viewers in four days and a massive 15.4 million for the premiere episode alone.
- The show has topped the TRP charts, sharing the number one spot with ‘Anupamaa’ with a TVR of 2.3.
- The overwhelming success is a result of a two-pronged strategy: leveraging the original series’ nostalgia while crafting a fresh narrative that appeals to today’s audience.