JioHotstar has firmly established its leadership in India’s highly competitive Over-The-Top (OTT) streaming market, attracting a massive 82.84 million unique viewers during Week 22 of 2025 (May 31st – June 6th). This impressive figure, according to the latest Chrome OTT (COTT) report by media analytics firm Chrome DM, highlights JioHotstar’s significant reach, capturing a commanding 53.80% of the total OTT audience in India for the period.
The data, which defines reach based on a minimum of one minute of viewing across a 24-hour period and includes consumption from shared accounts, underscores JioHotstar’s pervasive presence across Indian households. The platform’s success is largely attributed to its expansive content library, strategic sports rights – notably the ongoing popularity of events like the IPL, and its deep integration with Reliance Jio’s vast subscriber base.
Following JioHotstar, the COTT report identifies Amazon Prime Video as the second-largest platform by reach, securing 18.77% with 28.91 million unique viewers. Amazon MX Player came in third, registering a 16.61% reach with 25.59 million unique viewers. The significant gap between JioHotstar and its closest competitors illustrates the platform’s unparalleled hold on the Indian streaming audience.
Beyond overall platform dominance, JioHotstar also saw its exclusive content resonating strongly with viewers during Week 22. The legal drama ‘Criminal Justice: A Family Matter’ emerged as the most-binged show across all platforms, recording a substantial 10.84% reach and attracting 16.69 million unique viewers. On the movie front, JioHotstar titles dominated the charts, with ‘Thudarum’ leading as the most-watched film at 9.05% reach and 13.94 million viewers, closely followed by ‘Gajaana’ and ‘Captain America: Brave New World’.
JioHotstar’s consistent performance at the top of the COTT rankings reflects its ability to cater to diverse audience preferences, offering a blend of premium sports content, original series, and a vast array of movies in multiple languages. The platform’s strategic focus on localizing content and providing accessible subscription models has been key to its widespread adoption across both urban and rural India.
This sustained growth reinforces the power of hybrid monetization models in the Indian OTT market, where a mix of advertising-supported video-on-demand (AVOD) and subscription video-on-demand (SVOD) strategies proves most effective. As the Indian digital entertainment landscape continues to evolve, JioHotstar’s dominant position sets a high benchmark for competition and innovation in the sector.
Key Highlights:
- JioHotstar led the Indian OTT market in Week 22 of 2025 (May 31 – June 6), registering 82.84 million unique viewers and a 53.80% market reach, according to Chrome OTT (COTT) report.
- The platform significantly outpaced competitors, with Amazon Prime Video (28.91 million viewers) and Amazon MX Player (25.59 million viewers) trailing far behind.
- JioHotstar’s exclusive content also topped charts, with ‘Criminal Justice: A Family Matter’ being the most-binged show and ‘Thudarum’ the most-watched movie.
- Its success is attributed to a rich content library, major sports rights (like IPL), integration with Reliance Jio, and a focus on localized and accessible content.